features

Storyboard: Poor print advertisements by e-comm companies

Why did we see horrible print advertisements from e-commerce players last week, as the battle began to grab the share of consumers' pockets this festive season? Storyboard Editor Anant Rangaswami discusses this with Arun Iyer, COO, Lowe Lintas, Sukesh Nayak, Executive Creative Director, Ogilvy India and Swapan Seth, Chairman at Equus Red Cell.

first published: Oct 22, 2015 01:21 pm