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  • To attract and retain talent, work on ‘employer brand’ Aug 17, 2022 05:58 AM IST

    To attract and retain talent, work on ‘employer brand’

    Why should someone work for you? How are you perceived as an employer? If you nail these, you are on track to building your employer brand

  • Getting pricing right: Customers pay for value, so make it count Aug 03, 2022 02:25 PM IST

    Getting pricing right: Customers pay for value, so make it count

    Price is a matter of perception but how you pitch it and weave it in with the value of your product or service will make or break the deal

  • Customers have to be at the heart of campaign planning Jul 30, 2022 09:54 AM IST

    Customers have to be at the heart of campaign planning

    Direct-marketing campaigns should be customer-centric. Plan a campaign around customers and not look for customers to fit the campaign

  • For SMEs, customer experience more critical than relationship Jul 23, 2022 07:45 AM IST

    For SMEs, customer experience more critical than relationship

    Customer experience management is the buzz word and B2B companies need to reboot their strategy. With some help from social media and interactive tech, they can ace the game

  • Wanted: A mobile marketing strategy for SMEs Jul 13, 2022 06:29 AM IST

    Wanted: A mobile marketing strategy for SMEs

    Grabbing the attention of a prospective client in the shortest of time calls for some planning. Marketing emailers and websites should be designed around mobile devices. India, after all, is the world’s fastest-growing mobile market

  • Here is how discovery-driven planning can fast-track growth for SMEs Jul 09, 2022 08:06 AM IST

    Here is how discovery-driven planning can fast-track growth for SMEs

    Marketing can do little if growth is stagnant. Identifying the highest value source of growth is vital for an organisation, brand, product or service. We tell you how to do it quickly and safely

  • Here's how SMEs can smoothen path to integrate marketing communication Jun 29, 2022 06:04 AM IST

    Here's how SMEs can smoothen path to integrate marketing communication

    Understanding the role of the brand in the business model and identifying the drivers of brand value can help in integrated communication

  • SME owners say GST enabled uniform taxes but call for lower rates, easier compliance norms Jun 21, 2022 07:15 PM IST

    SME owners say GST enabled uniform taxes but call for lower rates, easier compliance norms

    GST collections crossed Rs 1.40 lakh crore mark for the third consecutive month in May, as per latest government data.

  • In these testing times, SMEs need to dial up innovation Jun 18, 2022 10:07 AM IST

    In these testing times, SMEs need to dial up innovation

    Innovation doesn’t always have to be a Eureka moment. Improving products and services and changing processes to be more agile and efficient, too, calls for some bit of innovation

  • Here is how SMEs can ace B2B branding Jun 11, 2022 11:02 AM IST

    Here is how SMEs can ace B2B branding

    Brand image or how consumers perceive a product is as essential for an industrial goods business as for FMCG companies and it is not too difficult to do, read on

  • Advertising or public relations—what’s better for SMEs? Jun 08, 2022 05:47 PM IST

    Advertising or public relations—what’s better for SMEs?

    Marketers can save money by using PR first to build the brand and then shift to advertising but are PR guys up for the brand-building challenge?

  • SME-focused lending platform FlexiLoans.com raises $90 mn Jun 07, 2022 07:33 AM IST

    SME-focused lending platform FlexiLoans.com raises $90 mn

    FlexiLoans.com said that the investment round provides it a strong runway for its growth as it comes at a time when there is a fintech push by the government, especially for the MSME sector.

  • Why integrated marketing still eludes SMEs May 25, 2022 06:19 AM IST

    Why integrated marketing still eludes SMEs

    Marketing is as much about communication as brand building and classrooms are the best places to start bringing them together

  • Time-tested and economical, here’s why SMEs should go big on word-of-mouth promotion May 18, 2022 06:20 AM IST

    Time-tested and economical, here’s why SMEs should go big on word-of-mouth promotion

    Research says most people do not evaluate a product or service based on scientific findings. They depend on the evaluation of those who have used the product or service

  • Loyalty is a critical theme in SME leadership May 14, 2022 08:10 AM IST

    Loyalty is a critical theme in SME leadership

    Employee loyalty is much coveted, especially in uncertain times. In SMEs, the owner or the founder is the anchor for loyalty but as the younger workforce comes in, the dynamic is changing

  • Here is how to design an ad campaign that speaks to a wide audience May 07, 2022 12:06 PM IST

    Here is how to design an ad campaign that speaks to a wide audience

    SMEs don’t have the luxury of resources to launch targeted ad campaigns for different sets of consumers but there are some universal themes that they can work with

  • How SMEs need to reboot marketing for the interactive age Apr 30, 2022 11:04 AM IST

    How SMEs need to reboot marketing for the interactive age

    Catchy jingles, glitzy ads won’t cut it anymore. In the age of digital media, businesses never had it so easy to communicate with consumers and there lies the rub

  • Here's how to deal with a brand crisis Apr 27, 2022 06:11 AM IST

    Here's how to deal with a brand crisis

    Businesses, big or small, have to be prepared for a crisis. The ability to manage the challenge can make or break a company. Putting in place a communication strategy is a good start

  • For SMEs, growth hinges on the quality of leadership Apr 23, 2022 10:17 AM IST

    For SMEs, growth hinges on the quality of leadership

    There is no leadership playbook for SMEs because of the sheer diversity of the space but one rule is universal—it starts from the top

  • The fine art of crisis recovery lies in walking the talk Apr 16, 2022 12:17 PM IST

    The fine art of crisis recovery lies in walking the talk

    In a business world that is facing numerous headwinds—from Covid, inflation to quality concerns— SMEs must learn how to manage crises

  • 5 must-dos before launching a telemarketing campaign Apr 09, 2022 07:15 AM IST

    5 must-dos before launching a telemarketing campaign

    The ability of callers to address customer queries or explain a product or a service can make or break the campaign. Plan wisely

  • SMEs must re-visit strategy for digital play Apr 06, 2022 07:24 AM IST

    SMEs must re-visit strategy for digital play

    As a vast amount of information is consumed through mobile phones and other hand-held devices, SMEs must redesign their email marketing and websites for such users

  • Here are some dos and don’ts of mail blasting Mar 30, 2022 12:13 PM IST

    Here are some dos and don’ts of mail blasting

    Emails can be an effective marketing tool but one size doesn’t fit all and not all mails are read on just desktops, time to hit the refresh button

  • B2B firms must embrace digitalisation, encourage self-service Mar 26, 2022 07:28 AM IST

    B2B firms must embrace digitalisation, encourage self-service

    Digitalisation is the way forward as businesses go online. Technology is the disruptor but it can also help SMEs grow and expand, here is how

  • RBI guidelines on recurring payments continue to cause disruption even after 6 months of deadline Mar 25, 2022 01:17 PM IST

    RBI guidelines on recurring payments continue to cause disruption even after 6 months of deadline

    With multiple levels of integration still ongoing, 40 percent of recurring payment mandates are still failing. Many subscription-based businesses have moved from monthly to annual models.

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