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  • What kind of customers do you want—satisfied or loyal? Oct 28, 2020 01:43 PM IST

    What kind of customers do you want—satisfied or loyal?

    Since loyalty drives bottom-line, companies should invest a bit on measurement to drive that value.

  • For the sake of its MSMEs, India must step up vigil on Amazon Oct 28, 2020 12:55 PM IST

    For the sake of its MSMEs, India must step up vigil on Amazon

    Closer monitoring will ensure that local small merchants are treated right, and provided a level-playing field on the e-commerce platform whose manner of functioning is increasingly being questioned worldwide

  • RBI announces Rs 1 lakh crore 'on tap' TLTRO Oct 21, 2020 09:43 PM IST

    RBI announces Rs 1 lakh crore 'on tap' TLTRO

    All banks eligible under the Liquidity Adjustment Facility (LAF) can participate in the scheme.

  • How do you deal with troublesome customers? Oct 21, 2020 04:26 PM IST

    How do you deal with troublesome customers?

    How can we spot a troublesome customer? What are the early warning signs? How do we deal with such customers?

  • Market research must be more practical and roughly right than precise and slow Oct 15, 2020 09:39 AM IST

    Market research must be more practical and roughly right than precise and slow

    With all these going around, the idea of unbiased sample is getting a beating. What does it really mean?

  • Govt implements artificial intelligence, machine learning tools on 'Champions' portal for MSMEs Oct 14, 2020 09:16 PM IST

    Govt implements artificial intelligence, machine learning tools on 'Champions' portal for MSMEs

    The Champions system was launched by Prime Minister Narendra Modi on June 1, 2020. The multi-modal system has a portal at virtual level and technology equipped physical control rooms at around 69 locations of the country.

  • Banks sanction Rs 1.87 lakh crore to 50.7 lakh MSMEs under credit guarantee scheme Oct 08, 2020 05:08 PM IST

    Banks sanction Rs 1.87 lakh crore to 50.7 lakh MSMEs under credit guarantee scheme

    The scheme is the biggest fiscal component of the Rs 20-lakh crore Aatmanirbhar Bharat Abhiyan package announced by Finance Minister Nirmala Sitharaman in May to mitigate the distress caused by lockdown due to COVID-19 by providing credit to different sectors, especially micro, small and medium enterprises (MSMEs).

  • Interest subvention on MSME loans extended until end of March 2021: RBI Oct 07, 2020 09:07 PM IST

    Interest subvention on MSME loans extended until end of March 2021: RBI

    The coverage of the scheme is limited to all term loans and working capital to the extent of Rs 100 lakh. The scheme provides for an interest relief of two percent per annum to eligible MSMEs.

  • How B2B marketers can innovate and lead Oct 07, 2020 11:47 AM IST

    How B2B marketers can innovate and lead

    The best way will be to reuse and reposition the existing content in meaningful ways to different customer segments.

  • FM Nirmala Sitharaman launches Indian Bank's business mentoring programme for MSMEs Oct 06, 2020 09:44 PM IST

    FM Nirmala Sitharaman launches Indian Bank's business mentoring programme for MSMEs

    Financial Services Secretary Debashish Panda, who also participated in the launch event through video conferencing, delved on the various initiatives taken by the government to support MSMEs.

  • India Inc fundraising jumps 64% to Rs 1.1 lakh crore in August Oct 06, 2020 07:08 PM IST

    India Inc fundraising jumps 64% to Rs 1.1 lakh crore in August

    A total of Rs 42,725 crore and Rs 2,746 crore were raised through QIP and issuance of shares on preferential allotment basis, respectively.

  • 5 steps to start measuring marketing ROI Sep 30, 2020 11:20 AM IST

    5 steps to start measuring marketing ROI

    Unless you have the combined ROI results you will never be able to take the right marketing-mix decision.

  • BSE joins hands with Yes Bank to empower SMEs Sep 28, 2020 06:06 PM IST

    BSE joins hands with Yes Bank to empower SMEs

    The bank will also offer customised services and products to the listed SME members of the platform.

  • Banks sanction loans worth Rs 1.77 lakh crore to 44 lakh MSMEs under credit guarantee plan Sep 24, 2020 09:21 PM IST

    Banks sanction loans worth Rs 1.77 lakh crore to 44 lakh MSMEs under credit guarantee plan

    The latest numbers on ECLGS, as released by the Finance Ministry, comprise disbursements by all 12 public sector banks (PSBs), 24 private sector banks and 31 non-banking financial companies (NBFCs).

  • How to adapt technology the right way for businesses Sep 23, 2020 01:36 PM IST

    How to adapt technology the right way for businesses

    The idea that technology is expensive and will not give you ROI is not correct. You just need to know how to make effective use of it to help you increase your topline at lower costs.

  • Emotions and risks that companies must be mindful about during brand promotions Sep 16, 2020 12:16 PM IST

    Emotions and risks that companies must be mindful about during brand promotions

    The issue of branding is both art and science. It is complex and the right communication, positioning, brand promise and consistent delivery will help overcome this. And it is crucial for businesses hit by the “lockdownomics” to revisit the fundamental of branding.

  • Banks sanction Rs 1.63 lakh crore to 42 lakh MSMEs under credit guarantee scheme Sep 13, 2020 03:12 PM IST

    Banks sanction Rs 1.63 lakh crore to 42 lakh MSMEs under credit guarantee scheme

    The scheme is the biggest fiscal component of the Rs 20-lakh crore Aatmanirbhar Bharat Abhiyan package announced by Finance Minister Nirmala Sitharaman in May to mitigate the distress by providing credit to different sectors, especially micro, small and medium enterprises (MSMEs).

  • IPO bonanza: SecMark Consultancy to hit D-Street, third firm to go public this month Sep 11, 2020 04:52 PM IST

    IPO bonanza: SecMark Consultancy to hit D-Street, third firm to go public this month

    The IPO will be on the SME Segment of BSE to raise an estimated Rs 15 crore.

  • Emergency credit line: Banks' cumulative sanctions touch 54% of 3-lakh crore target, says Care Ratings Sep 10, 2020 08:25 PM IST

    Emergency credit line: Banks' cumulative sanctions touch 54% of 3-lakh crore target, says Care Ratings

    The share of state-run banks sanctions and disbursements in total sanctions and disbursements stood at 48 percent and 55 percent, while private banks share stood at 52 percent and 45 percent, respectively as of September, it said.

  • Government launches Aatmanirbhar Bharat ARISE-Atal New India Challenges programme for MSMEs, start-ups Sep 09, 2020 10:17 PM IST

    Government launches Aatmanirbhar Bharat ARISE-Atal New India Challenges programme for MSMEs, start-ups

    Kant also expressed hope that the Atal Innovation Mission, through the ARISE-Atal New India Challenges, will help in breaking new ground and this will be a path-breaking approach for driving India in the field of innovation.

  • Why brand promotions should move to M-coupons Sep 09, 2020 03:30 PM IST

    Why brand promotions should move to M-coupons

    When you start a mobile coupon (M-Coupon) campaign, there are many interesting things that can be done, and it is also important to ensure that legal and technical issues are covered for a smooth connection with consumers.

  • Flipkart Wholesale launches digital platform for kiranas, MSMEs Sep 02, 2020 03:07 PM IST

    Flipkart Wholesale launches digital platform for kiranas, MSMEs

    Flipkart Wholesale plans to expand the platform, now available for fashion retailers in three cities, to 20 more cities and in categories such as home and kitchen and grocery.

  • Want more from marketing?  Collaborate to stretch your budgets Sep 02, 2020 12:55 PM IST

    Want more from marketing? Collaborate to stretch your budgets

    In business, just as in personal lives, finding the right partner will always bring positive outcomes.

  • Firms in hospitality, aviation, tourism sectors likely to seek loan recast: Bankers Aug 30, 2020 08:55 PM IST

    Firms in hospitality, aviation, tourism sectors likely to seek loan recast: Bankers

    Micro, small and medium enterprises (MSME) are already covered under the ongoing restructuring scheme which was tweaked earlier this month to cover those impacted by COVID-19 crisis.

  • Are your customers paying on time? Aug 26, 2020 12:09 PM IST

    Are your customers paying on time?

    By following these tips, some of you can indeed change your answer to the title question to yes from the no. Let me tell you, except for one client, we have had no incidents of delayed payments so far.

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