Aug 17, 2022 05:58 AM ISTWhy should someone work for you? How are you perceived as an employer? If you nail these, you are on track to building your employer brand
Aug 03, 2022 02:25 PM IST Price is a matter of perception but how you pitch it and weave it in with the value of your product or service will make or break the deal
Jul 30, 2022 09:54 AM IST Direct-marketing campaigns should be customer-centric. Plan a campaign around customers and not look for customers to fit the campaign
Jul 23, 2022 07:45 AM IST Customer experience management is the buzz word and B2B companies need to reboot their strategy. With some help from social media and interactive tech, they can ace the game
Jul 13, 2022 06:29 AM IST Grabbing the attention of a prospective client in the shortest of time calls for some planning. Marketing emailers and websites should be designed around mobile devices. India, after all, is the world’s fastest-growing mobile market
Jul 09, 2022 08:06 AM IST Marketing can do little if growth is stagnant. Identifying the highest value source of growth is vital for an organisation, brand, product or service. We tell you how to do it quickly and safely
Jun 29, 2022 06:04 AM IST Understanding the role of the brand in the business model and identifying the drivers of brand value can help in integrated communication
Jun 21, 2022 07:15 PM IST GST collections crossed Rs 1.40 lakh crore mark for the third consecutive month in May, as per latest government data.
Jun 18, 2022 10:07 AM IST Innovation doesn’t always have to be a Eureka moment. Improving products and services and changing processes to be more agile and efficient, too, calls for some bit of innovation
Jun 11, 2022 11:02 AM IST Brand image or how consumers perceive a product is as essential for an industrial goods business as for FMCG companies and it is not too difficult to do, read on
Jun 08, 2022 05:47 PM IST Marketers can save money by using PR first to build the brand and then shift to advertising but are PR guys up for the brand-building challenge?
Jun 07, 2022 07:33 AM IST FlexiLoans.com said that the investment round provides it a strong runway for its growth as it comes at a time when there is a fintech push by the government, especially for the MSME sector.
May 25, 2022 06:19 AM IST Marketing is as much about communication as brand building and classrooms are the best places to start bringing them together
May 18, 2022 06:20 AM IST Research says most people do not evaluate a product or service based on scientific findings. They depend on the evaluation of those who have used the product or service
May 14, 2022 08:10 AM IST Employee loyalty is much coveted, especially in uncertain times. In SMEs, the owner or the founder is the anchor for loyalty but as the younger workforce comes in, the dynamic is changing
May 07, 2022 12:06 PM IST SMEs don’t have the luxury of resources to launch targeted ad campaigns for different sets of consumers but there are some universal themes that they can work with
Apr 30, 2022 11:04 AM IST Catchy jingles, glitzy ads won’t cut it anymore. In the age of digital media, businesses never had it so easy to communicate with consumers and there lies the rub
Apr 27, 2022 06:11 AM IST Businesses, big or small, have to be prepared for a crisis. The ability to manage the challenge can make or break a company. Putting in place a communication strategy is a good start
Apr 23, 2022 10:17 AM IST There is no leadership playbook for SMEs because of the sheer diversity of the space but one rule is universal—it starts from the top
Apr 16, 2022 12:17 PM IST In a business world that is facing numerous headwinds—from Covid, inflation to quality concerns— SMEs must learn how to manage crises
Apr 09, 2022 07:15 AM IST The ability of callers to address customer queries or explain a product or a service can make or break the campaign. Plan wisely
Apr 06, 2022 07:24 AM IST As a vast amount of information is consumed through mobile phones and other hand-held devices, SMEs must redesign their email marketing and websites for such users
Mar 30, 2022 12:13 PM IST Emails can be an effective marketing tool but one size doesn’t fit all and not all mails are read on just desktops, time to hit the refresh button
Mar 26, 2022 07:28 AM IST Digitalisation is the way forward as businesses go online. Technology is the disruptor but it can also help SMEs grow and expand, here is how
Mar 25, 2022 01:17 PM IST With multiple levels of integration still ongoing, 40 percent of recurring payment mandates are still failing. Many subscription-based businesses have moved from monthly to annual models.
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