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Management guru Kotler on marketing, social media and more

Philip Kotler, faculty, Kellogg School of Management in a class said old marketing that involved "mass production, mass distribution, mass marketing and lots of 30 second commercials which would put everyone to sleep," is now dead.
Aim of marketing is to raise std of living: Philip Kotler

His books are the bible for management students across the globe. Anuradha Sengupta of CNBC-TV18 catches up with Philip Kotler, professor of international marketing at the Kellogg School of Management, who is in India this week.

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Philip Kotler

Management guru Kotler on marketing, social media and more

Aim of marketing is to raise std of living: Philip Kotler