Pepperfry

The company, last valued at around $330 million, sought a valuation of around $200-220 million when it engaged with potential buyers in the last few months

Pepperfry raises $23 mn from existing investors; announces Ashish Shah as new CEO

Shah, who was earlier the chief operating officer, has been elevated just weeks after his co-founder and former CEO of Pepperfry, Ambareesh Murty, died of a cardiac arrest in Leh last month.

Pepperfry boss Ambareesh Murty's 'brilliance challenged us to be our best', says rival Urban Ladder

Ambareesh Murty, the co-founder and CEO of Pepperfry, died of a cardiac arrest in Leh, the online marketplace for furniture and home decor's another co-founder said. He was 51.

Pepperfry's Ambareesh Murty in last Instagram post: 'I ride, therefore I am'

Ambareesh Murty was an avid biker and trekker and would take bike trips periodically.

Pepperfry co-founder Ambareesh Murty dies of cardiac arrest

Ambareesh Murty started Pepperfry with co-founder Ashish Shah in 2011.

Fit to Lead | Pepperfry's Ashish Shah: "Fitness provides the necessary flexibility to zoom in and out of situations"

"A good fitness regime makes you self-aware, alerts you on your limits and challenges you to go beyond your comfort zone every time. It also teaches that what you can measure, you can improve."

Fund will have a 10-12 year life cycle, won’t strategise based on the last 6-8 months : Bertelsmann India Investments’ Makkar

BII recently invested in two future-of-work themed start-ups from its newly announced fund of $500 million to be invested into Indian start-ups in the next few years.

Consumption has come back across categories: Pepperfry founders

Online furniture retailer Pepperfry enjoyed exponential growth in categories like office furniture during the pandemic. Growth in the segment has slowed as life returns to normalcy.

Pepperfry picks I-Sec, Axis Cap, JPM for around $250 mn IPO; Filing likely next month

Some of Pepperfry’s key investors include Norwest Ventures, Broadstreet Investments, General Electric Pension Trust and Bertelsmann. In February 2020, the company had raised $40 million in a growth round led by Pidilite Industries, the maker of popular adhesive brand Fevicol.

Storyboard18 | Marketing Recoded ft. Pepperfry’s Kashyap Vadapalli

What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Kashyap Vadapalli, chief marketing officer and business head, Pepperfry, shares why marketers should give up on flamboyance, why they should never ‘fake it to make it’, and hacks to grow in the industry. Listen in.

Pepperfry gets Rs 35 crore infusion from Innoven Capital: Report

Pepperfry saw “strong growth” through the COVID-19 pandemic and is on track to profitability.

Demand for ergonomic furniture hits all-time high, but furniture firms refuse to disclose sales figures

Pepperfry claims sales of study tables and office chairs increased by 250 percent and 400 percent, respectively, in August 2020, from pre-COVID levels. Flipkart says it is witnessing heightened demand for ergonomic furniture such as office chairs. Even mattresses, bean bags, lights, and table décor see rise in demand.

Pepperfry IPO likely in 12-18 months, says CEO Ambareesh Murty

Ambareesh Murty said recent initiatives have brought the online furniture retailer close to profitability and it almost broke even in August

How COVID-19 is turning Indians into constant gardeners

Plants have magically begun to appear in homes across India, as Covid-19 drives people stuck indoors to work on their health and the aesthetics of their residences. Nurseries and e-tailers, the biggest beneficiaries, are cultivating the trend

Demand for home-office furniture still on the rise

Ikea, Flipkart and Pepperfry lead the show. Physical and mental health concerns during COVID times encouraging consumers to choose items that address ergonomic, aesthetic needs

Pepperfry bullish on kids' furniture segment; eyes gross merchandise value of Rs 500 crore in 3 years

Indian kids' furniture segment is growing at a steady rate of 20 percent year-on-year and is estimated to be a Rs 7,000-10,000 cr market.

Retailing | Why Ikea is tweaking its India strategy

After a little more than a decade, IKEA has probably understood one thing about India – it needs to be flexible to do business in a nation with 1.3-billion population.

Pepperfry expects Rs 500 cr revenue from Clouddio biz by 2021

The company estimates that its home brand in total will fetch revenue of around Rs 3,000 crore to the total business by end of next financial year.

Here's what went wrong with India's online furniture market

After a euphoria of the initial four-five years, the investors can be seen getting wary of the segment or atleast they've holed up themselves into a wait and watch mode.

Pepperfry targets gross merchandise value of $1 billion by 2021

Pepperfry pioneered the omni-channel model in the home and furniture industry in 2014 through the launch of its first Studio in Mumbai

Pepperfry to invest about $12 million on expansion, bolstering supply chain

The company aims to touch a GMV (gross merchandise value) of $1 billion by March 2021 as it scales up its operations across metros and tier I and II cities.

In bid for expansion, Pepperfry eyes to double its offline studios by March 2019

The home and furniture products marketplace expects its house brands to drive business

Pepperfry raises Rs 250 crore from State Street Global Advisors

The funds will be deployed to strengthen the supply chain of the company, double the number of experience centres and invest in developing augmented reality technology.

Pepperfry raises Rs 250 cr from State Street Global Advisors

It also hopes to turn profitable next year with a GMV of Rs 2,000 crore, as it plans an aggressive expansion in its offerings as well as in physical footprint.

Pepperfry eyes first profit, Rs 2,000-crore topline in 2019

The six-year-old marketplace, which also sells other brands like Hometown, Godrej and Neelkamal among others, apart from its own private labels, has set a target of Rs 1,400 crore of gross merchandise value (GMV) this year.