Oreo, introduced by the Cadbury maker in 2011, was positioned in the premium biscuits category but launched with an aggressive entry price of Rs 10 a pack, making it accessible to most Indian households.
With an investment of Rs 1,600 crore, this project, first announced during the Global Investors Summit (GIS) in Visakhapatnam is taking off now.
A major controversy had broken out around Bournvita when a now-deleted video by a social media influencer, that claimed that Bournvita uses ingredients that, if consumed on a daily basis, could lead to diabetes, went viral. The video also showed that one of the ingredients, a colouring agent in the product, could cause cancer.
Mondelez India’s senior director for sales Desmond D’souza told Moneycontrol that unlike the last two years that were marred by successive COVID-19 waves, this year’s festival season is expected to reflect the demand witnessed during the pre-pandemic era
With ‘Not Just A Cadbury Ad 2.0’ featuring Shah Rukh Khan, the snacking major breaks through the festive ad clutter. Storyboard goes behind the scenes.
The company has launched a slew of products and package sizes on online marketplaces as well as its own direct-to-consumer platform that are not available in the offline stores.
This is the company's second launch under the Chocobakery sub-category, in less than a year, after the launch of Cadbury Chocobakes Choco-filled Cookies, said Mondelez India in a statement.
Since food security has become a major concern in the current COVID-19 situation, this association will aid in strengthening various feeding programmes through the company's products which are easy to share and consume.
The firm has paid Rs 439 crore under the Centre's 'Sabka Vishwas' Legacy Dispute Resolution Scheme to settle the amount of tax and penalty, they said.
Noting that "no contravention of either Section 3 or Section 4 of the (Competition) Act" is made out against Mondelez, the fair trade regulator disposed of the matter.
Cornetto is an ice cream brand owned by HUL's step down firm Kwality Wall's, while Oreo is a premium cookie brand owned by Mondelez India, the maker of popular chocolates like Dairy Milk, 5 Star and Gems.
The new site will allow the company, part of Mondelez International, to build an opportunity in the corporate gifting segment, especially during festive gifting, Mondelez India said in a statement.
NSE FinWiz along with CNBC-TV18 visited the headquarters of Mondelez India to address the significance of financial planning and work management to its employees with the theme 'Dreams Come True'.
Storyboard speaks to Prashant Peres, Director Marketing (Chocolates) Mondelez India about the new & unusual campaign for Cadbury Dairy Milk; to Ivan Despi & Pauline Vicencio Despi of The Acid House about how they deal with the challenges when it comes to illustration, how they convince their clients to illustrate more.
"The launch of Cadbury Fuse, an exciting new brand, will mark our journey of premiumisation in the countline space.
The tax demand includes Rs 252.45 crore in unpaid taxes, interest and penalty.