The special advisory price that sugar mills pay to farmers has increased from Rs 165, just three years back to Rs 280, a 70 percent increase. On the other hand, sugar prices have been hiked by just 7-8 percent over the last three years.
Nomarks has more than 12 percent market share in the Rs 342 crore anti-marks category and the brand acquisition gives hair oil maker Bajaj Corp an entry into the skin care market.