Like Triumph, US giant Harley-Davidson Inc. is also renewing efforts in India, where Royal Enfield is revered to a similar extent as Harley is in the US.
The launch is part of Hero MotoCorp's plans to strengthen its position in the premium segment.
Currently, the company is mainly focusing on building a future for Royal Enfield, says Siddhartha Lal, Managing Director and CEO of Eicher Motors.