Harish Bijoor

Mr. Rahul Bajaj represented the spine of Indian industry that refused to kowtow to anybody in power, or out of it, never mind which political party it was, says Bijoor.

The festive season is around the corner and here’s what brand experts are telling apparel retailers

Tap social media to engage with the customer, strengthen e-commerce channels and increase advertising — these are some of the tips the experts have for apparel retailers looking to rebound from the hammering they have taken in the wake of the Covid-19 outbreak

Brands Tata, Ratan Tata may have suffered in feud with Mistry

Two months into the Tata Sons-Cyrus Mistry feud, there is little sign of any side having a clear edge. But the battle of attrition—by turns nasty and petty—is steadily taking a toll on the brands of all the parties involved.

Patanjali Swadeshi ads: 'Everything fair in love and marketing'

In its latest advertising campaign, Patanjali has raked up the Swadeshi feeling by comparing the MNCs' to the erstwile East India Company

Will brand Modi take a hit post Bihar election defeat?

Harish Bijoor CEO, Harish Bijoor Consults Inc in an interview with CNBC-TV18's Ronojoy Banerjee, discussed the impact of Bihar election defeat on brand Modi.

Nestle replaces India boss after Maggi scare

Swiss food group Nestle has replaced the head of its Indian operations as the company battles its worst ever public relations crisis in the country, following a food scare that forced it to withdraw its popular instant noodles brand Maggi.

Oreo bakes new ways to retain top spot in Indian cookie mkt

Oreo biscuits have made it to the top of the premium cookie segment. CNBC-TV18's Farah Bookwala finds out the reasons why the brand has been successful within just two years of its launch.

Why do entrepreneurs need to look at rural India now?

He is known for his bold and unconventional ideas in marketing strategy. That's why, when Harish Bijoor speaks, everyone listens.

Why do entrepreneurs need to look at rural India now?

Villagers in India are now exposed to the "bold and beautiful". What's your excuse for not going rural, asks brand expert Harish Bijoor

The Brand is a Forgetment

My quest for a definition continues. The best I have to offer as of now is just this. The brand is a thought! A powerful thought that rubs shoulders with thoughts of all kinds in a person's head.

The Brand is a thought

The brand is a thought! Nothing more. Nothing less. A thought that lives in a person's head.

What is a Brand after all: Marketing Guru, Harish Bijoor

In all those years of digging into the gut of a brand as a practitioner, I have never really attempted a true-blue definition of the brand on my own.