The Indian unit of diamond giant De Beers is seeking to tap the growing popularity of diamonds and launching boutique stores and expanding its presence in India, said Sachin Jain, MD, De Beers India.
The brand is launching multiple campaigns for the Indian market to target the new-age millennial customer
Watch the interview of Sachin Jain, President of Forevermark and Baby George, CEO of Joyalukkas with Manisha Gupta in which they talk about the jewellery and gold sector in the Indian market.
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Forevermark, the diamond brand from De Beers Group of Companies, is planning to set up 130-140 retail outlets in the country by 2013-end, a top official today said.