Premium doesn't always mean good.
Future Retail, the flagship company of Future Group, operates multiple retail formats in the hypermarket, supermarket and home segments through Big Bazzar, Easy Day, KB's, FBB, Food Bazzar, Foodhall, Home Town and ezone.
Kishore Biyani's two daughters Ashni and Avni too have followed their father's footsteps and are genNext entrepreneurs of repute lording over the company's food and fashion verticals. They like the digital space and are burning the midnight oil observing consumer behaviour in this space.
"We are seeing some trends which we didn't see 2.5 years back. We think gluten free emerged as a huge trend. Some 2.5 years back, the awareness on celluloid diseases wasn't as large as what it is today," says Avni Biyani.