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    • Content creator turns his mother’s saree into a dhoti; internet is bowled over by his ‘elegance’ 

      Content creator turns his mother’s saree into a dhoti; internet is bowled over by his ‘elegance’ 

      Fashion influencers are defying gender norms and bringing creativity to the fore by styling outfits differently. Recently, a content creator from Mumbai turned his mother’s saree into a dhoti and paired it with a traditional kurta. His playful twist won him praise from the internet.

    • How the 10% TDS rule will change the online influencer game

      How the 10% TDS rule will change the online influencer game

      A 10% TDS will be applied on freebies that social media influencers get from 1st July onwards. How will this change the online influencer game, and how will it affect the partnership between influencers and brands? Importantly, does it give legitimacy to the influencer economy now that a formal tax is set to be levied? Tune in for a comprehensive discussion on this with top influencers and stakeholders in a conversation with Sonal Mehrotra Kapoor, at 6:30 PM today

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