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How the 10% TDS rule will change the online influencer game

A 10% TDS will be applied on freebies that social media influencers get from 1st July onwards. How will this change the online influencer game, and how will it affect the partnership between influencers and brands? Importantly, does it give legitimacy to the influencer economy now that a formal tax is set to be levied? Tune in for a comprehensive discussion on this with top influencers and stakeholders in a conversation with Sonal Mehrotra Kapoor, at 6:30 PM today

first published: Jun 24, 2022 05:53 pm

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