Ad Spends

Zepto informed sellers that it has proactively launched ad campaigns for them to help “maximize reach and performance.” However, sellers say the move, which appears to allow Zepto to automatically debit from pre-approved budgets or ad wallets, lacks transparency and raises concerns about platform overreach.

Elections, T20 Cricket World Cup to boost ad growth in H1

India's advertising market is expected to reach Rs 1.7 lakh crore ($21.1 billion) by 2028 and India is projected to move into top 10 markets in 2025.

InMobi to be more prudent amid current slowdown: Naveen Tewari

InMobi co-founder Naveen Tewari said that they have also witnessed a business slowdown due to the overall advertising market slowing down, but they don't intend to make any drastic changes in their strategy as yet.

Govt spent nearly 1,700 cr on ads in print and electronic media in last 3 years

The data shared by the ministry showed that the government spent a total of Rs 826.5 crore on advertisements in newspapers. It said Rs 118.59 crore was spent on ads in 6,085 newspapers in 2020-21, Rs 200 crore in 5,365 newspapers in 2019-20, and Rs 507.9 crore was spent on ads in 6,119 newspapers in 2018-19.

TV ad spends to grow 5% thanks to T20 World Cup but its clash with IPL14 puts advertisers in fix

While IPL 14 will not eat into the ad spends of the T20 World Cup, many advertisers who would want to advertise on both the properties will now have to make a choice between the two as budgets are limited.

Advertisers have started taking digital seriously: Network18 Digital Head Puneet Singhvi

Network18 digital revenues grew 34 percent year-on-year to Rs 47 crore. Growing ad-spends in News18.com, in particular the languages segment, boosted revenues amidst a tepid environment.

TV ad spends growth to be muted in CY 2016: Brokerage firm

TV ad spends growth could be muted at 10 per cent this calendar year (CY) as against 14-19 per cent growth over the past 3-4 years, largely dragged down by weak volume growth of the FMCG sector, according to domestic brokerage firm Kotak Institutional Equities.

Demonetisation: Ad revenues worth Rs 2000 cr could be lost, say sources

Sources tell CNBC-TV18 that advertising revenue worth Rs 2,000 crore may be lost on an industry-wide basis. Ad spends on TV was the most hit, while digital platforms proved to be more resilient.

Demonetisation: Dabur cuts ad spends by half in Nov, sees normalcy next year

Although the company has cut down ad spends by around 50 percent in November, promotion intensity would continue as normal, said Sunil Duggar, CEO, Dabur.

Do not see significant impact of GST on biz: Maxwell Ind

Changes in the GST standard rate won‘t have much of positive or negative impact on the business, says Ashish Mandaliya, CFO of Maxwell Industries in an interview to CNBC-TV18.

See Q1FY16 subdued; demand to pick up in Q3-Q4FY16: Dabur

According to Sunil Duggal, CEO, Dabur India although urban consumption demand hasn‘t picked up, rural demand has remained resilient despite challenging macros.

Positive on demand trends, to grow 16-18% in FY15: Emami

According to Neeraj Chandra of Emami Limited , winter sales remain largely on track for the FMCG major, as winter portfolio sales have a bigger impact on the financial performance of the company.

Media to get boost on polls, other ad spend: GroupM

According to GroupM CEO (India and South Asia) CVL Srinivas, sectors like FMCG, auto and retail will continue to see a table increase in ad spends.

Biz environ not really bad; see uptick in ad spends: Dabur

According to Sunil Duggal, the company so far has done well and hopes the uptick will start soon. The company's ad spends have also shaped up in the quarter ended September though not as much as its competitors, he adds.

Confident of seeing margin expansion in FY14: Just Dial

According to Rajkumar Krishnamachari, CFO of Just Dial, the sequential decline in margins in Q2 was due to employee addition which pushed costs and one-time spend by way of reward to employees.

May pass on decline in input cost to customers: Marico

CFO of Marico Milind Sarwate says they are considering reducing prices going forward so as to give the customers the benefit of declining raw material prices.

Dabur Q3 cons net up 12% YoY at Rs 172.82 cr

Dabur India's third quarter net profit rose 12% from a year ago to Rs 172.82 crore, as good uptick in sales offset surge in expenses.

Colgate Q2 net down slightly on high costs, ad spends

Colgate Palmolive India’s net profit for the second quarter fell 0.6% from a year ago to Rs 99.7 crore due to increased advertising and raw material expenses and costs related to a plant closure.