Bajaj Auto is cranking up its product pipeline with the launch of what its calling as the 'biggest' Pulsar - the NS400Z - powered by a 373 cc engine and a performance-focused design. The bike will be available at a price of Rs 1.85 lakh ex-showroom in Delhi and the bookings are now open with an initial sum of Rs 5,000, the company said on May 3.
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NS400Z claims to have a top speed of 154 km/h, features a 'Ride by Wire' electronic throttle, with four ride modes - Road, Rain, Sports, and Offroad - to optimise ride power. The new Pulsar has been improved with an LCD display, lap timer, traction control, and advanced breaking system (ABS).
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Last month, in a conversation with Moneycontrol, Bajaj Auto talked about the new Pulsar and said the company aims to attract new set of buyers through the offering. "The new Pulsar will be quite different from the Triumph modern classics and will be more of a powerful, high-performance street bike designed to make riding thrilling. What I can also foresee is that there will be a significant set of Pulsar 125-250cc owners who are looking to upgrade to a higher-powered Pulsar," Rakesh Sharma, ED, Bajaj Auto had said.
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At the launch event, Bajaj Auto shared some numbers about Pulsar's strong legacy, having sold 1.8 crore units till date, earning Rs 10,000 crore for the company since its launch in 2021.
The Pulsar has been very regularly upgraded over the years by Bajaj Auto and kept in sync with the changing times. It is also among Bajaj's top sellers the world over, the two-wheeler company has said in the past. In FY23, Pulsar as a brand grew by 33% and sold over 10 lakh units annually in the domestic motorcycle market.
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Bajaj Pulsar has been present in the 125cc as well as the 150cc segment, clocking growth of 20% and 27% YoY, respectively, during FY23.
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The company has already declared plans for ambitious bike launches this year, lining up six new models in H1FY25, beginning with the new NS400 Pulsar.
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Bajaj Auto shares have surged by 33 percent since January and nearly doubled in the last 12 months. The shares have outpaced rivals Hero MotoCorp and Eicher Motors on 12-month basis.
![Last month, in a conversation with Moneycontrol, Bajaj Auto talked about the new Pulsar and said the company aims to attract new set of buyers through the offering. "The new Pulsar will be quite different from the Triumph modern classics and will be more of a powerful, high-performance street bike designed to make riding thrilling. What I can also foresee is that there will be a significant set of Pulsar 125-250cc owners who are looking to upgrade to a higher-powered Pulsar," Rakesh Sharma, ED, Bajaj Auto had said.](https://images.moneycontrol.com/static-mcnews/2024/05/20240503075623_Pulsar-1_.jpg "Last month, in a conversation with Moneycontrol, Bajaj Auto talked about the new Pulsar and said the company aims to attract new set of buyers through the offering. "The new Pulsar will be quite different from the Triumph modern classics and will be more of a powerful, high-performance street bike designed to make riding thrilling. What I can also foresee is that there will be a significant set of Pulsar 125-250cc owners who are looking to upgrade to a higher-powered Pulsar," Rakesh Sharma, ED, Bajaj Auto had said.")
