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    HomeNewsOpinionThe rebranding of Vistara and Twitter defies understanding

    The rebranding of Vistara and Twitter defies understanding

    The Tatas’ move to subsume Vistara which stands for high quality into Air India that evokes shoddy customer service is a move that defies common sense, if not logic. The morphing of Twitter into an ambivalent X by Musk is equally perplexing

    Sundeep Khanna
    July 28, 2023 / 08:46 IST
    The rebranding of Vistara and Twitter defies understanding

    The Air India-Vistara conundrum is less straightforward but equally questionable

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