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Rural demand: Revival in rainfall improves farm income prospects

The scare caused by truant rainfall in June has been made up to a considerable extent in July. If August also lends a shoulder, then farm output could get a major boost.

August 12, 2019 / 10:45 AM IST
Rural demand: Revival in rainfall improves farm income prospects

There might be some good news developing on the rural demand front. The past few quarters have seen worries emerge on weak rural demand, owing to ominous signs such as slowing FMCG sales growth and pressure seen in sales of consumer durables and two-wheelers. In June, the prospects for rural demand recovery got another jolt after the monsoons played truant. Since sowing is linked to the monsoon, it seemed like cultivation would take a significant hit during the year. As...

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