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    HomeNewsOpinionMarketing Musings: The tricky business of branding hotels

    Marketing Musings: The tricky business of branding hotels

    Is a hotel a product or a service or an experience? 

    Sandip Ghose
    February 21, 2023 / 09:01 IST
    Marketing Musings: The tricky business of branding hotels

    International hotel conglomerates try to address the marketing challenge by having a portfolio of brands

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