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    HomeNewsOpinionIf India is Asia’s fastest growing FMCG market, is urban demand slowdown a canard?

    If India is Asia’s fastest growing FMCG market, is urban demand slowdown a canard?

    Asia’s FMCG market saw sales grow by 2.5% in Q2 2025 while India’s urban FMCG sales grew by 9.3 percent. While this calls into question talk of a consumption slowdown, the headline numbers don’t tell the full story

    Ravi Ananthanarayanan
    September 18, 2025 / 12:55 IST
    If India is Asia’s fastest growing FMCG market, is urban demand slowdown a canard?

    Data show that India was the fastest growing market in Asia

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