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    HomeNewsOpinionHave FMCG companies shot themselves in the foot?

    Have FMCG companies shot themselves in the foot?

    A gradual cut in prices to pass on lower costs to consumers is hurting volume sales growth. What lies ahead for FMCG companies

    Ravi Ananthanarayanan
    November 16, 2023 / 13:32 IST
    Have FMCG companies shot themselves in the foot?

    While there are indeed pockets of distress among those who consume branded FMCG products growth appears to be reviving, helped by a low base effect and price cuts.

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