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    HomeNewsOpinionChart of the Day: Sunnier days for kiranawalas, but dark clouds are gathering

    Chart of the Day: Sunnier days for kiranawalas, but dark clouds are gathering

    A recovery in rural FMCG demand is lifting kiranas’ growth in FMCG sales but El Nino’s risk to rural incomes could play spoilsport

    Moneycontrol Opinion
    September 05, 2023 / 10:03 IST
    If the premiumisation trend that has supported FMCG earnings in recent years shows some fatigue, only rural markets have the ability to save the day
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