The US-based streaming media company Jungo TV is betting big on the Indian market and has launched its Jungo Plus app that will deliver free live TV and video-on-demand content. The app will house content from Hollywood blockbusters to passion-centric content verticals like combat sports, LGBTQ, K-pop, international and Indian traditional music among other categories.
"The unique feature that differentiates us with other players in the market is the fact that we deep dive into verticals that audiences are passionate about like e-sports, international music, Indian music, LGBTQ, K-Pop, Hollywood movies and others as a part of our content strategy," Jungo TV CEO George Chung told PTI. All the content on the platform is ad-supported and free to watch for the end-customer, he added.
Founded in 2016 and headquartered in Los Angeles, Jungo TV currently reaches over 800 million viewers worldwide. It has existing strategic and content relationships in India with players like NXT Digital (The Hinduja Group), MX Player, Art and Artistes, Sri Sri Ravi Shankar and The Art of Living Global Network, among others. With the addition of Jungo Plus, along with a proprietary ad network in partnership with Verizon Media, Jungo TV aims to target audiences in India with its deep-rooted content verticals; a viable business proposition for the brand, content, and platform partners.