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Only 7% willing to return to theatres in the next 60 days, finds a survey

Findings from a survey conducted in July found that keeping the COVID-19 scenario in mind, 72 percent of respondents had said that they will not go to theatres or multiplexes when they open.

October 27, 2020 / 07:50 IST

Although theatres have been finally allowed to open after seven months of the coronavirus pandemic-induced lockdown, people continue to stay reluctant in going out to watch movies due to the COVID-19 scare, a survey has found.

According to a LocalCircles survey only 7 percent people are willing to go to a theatre in the next 60 days.

The survey received 8,274 responses from across the country.

When respondents were asked now that the multiplexes and theatres are open in many states and the remaining states will also open them soon, will they be going to watch a movie in the next 60 days, only 4 percent said they would go to watch if any new releases come, while 3 percent said they will go regardless of new or old movie.

As much as 74 percent said they will not go, while 2 percent were unsure, and 17 percent said they don’t watch movies in theatres, the survey found.

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According to LocalCircles, it had conducted similar surveys over the last few months to understand how people plan to go out to watch movies when the theatres and multiplexes reopen.

Keeping the COVID-19 scenario in mind, 72 percent of respondents in July had said they will not go to theatres or multiplexes when they open.

This number increased to 77 percent in August and stands at 74 percent in October, LocalCircles said.

While cinema halls claim to have taken various measures to ensure safety, such as sanitisation of their premises and other COVID-19 safety protocols, it remains to be seen how consumers respond.

"It looks like people continue to be reluctant in going to a theatre or multiplex in the next 60 days," the survey concluded.

Delhi, Haryana, Uttar Pradesh, West Bengal, Madhya Pradesh, Gujarat, Andhra Pradesh, and Karnataka are some of the states where theatres and multiplexes have started to function. While they continue to remain closed in states like Maharashtra, Telangana, Tamil Nadu, Kerala, Chhattisgarh and many North-Eastern states.

Moneycontrol News
first published: Oct 27, 2020 07:50 am

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