With Curvv EV concept, Tata Motors drives in ‘Gen 2’ of electric vehicles
The market leader in the electric vehicles space has announced an all-new car which is expected to hit the market in 2024

Tata Motors has introduced a new electric vehicle concept -- Curvv -- this afternoon. The Curvv EV concept, whose dimensions remain unknown, could possibly serve as the long-range version of the Tata Nexon EV.
Like the Nexon EV, the Curvv features a sloping roofline and coupé-like design, although that’s where the similarities end.
Curvv EV will be placed above the Nexon, making it the first mid-size electric SUV in Tata Motors’ EV portfolio. The production version is scheduled
Shares of Tata Motors will be in focus with the new launch. They have been solid in April, rallying six percent in three days on the back of robust sales volumes.
"As far as future is concerned, in next five (years) we will invest Rs 15,000 crore in electrification," Shailesh Chandra had told PTI last month. "We are going to work on nearly 10 products with different kind of body styles, price, driving range options." Read more here.
"With the concept Curvv, we now enter the Generation 2 EV architecture which will further enhance the adoption of EVs in India by overcoming the current barriers" Chandra adds. "With this new architecture, we will strengthen the key pillars of Range, Performance and Technology, while retaining Safety and Reliability as hygiene offerings.”
"The exterior design has a charismatic presence with a raised ride height, tough cladding and dynamic proportions," Tata Motors says. "The large offset of the front and rear fenders gives a sense of power on the wheels. This, along with the strong section through the cladding help set up a solid and balanced stance."
Tata Motors' Curvv is being touted as an SUV with a futuristic design and "exhilarating performance".
Curvv EV will be placed above the Nexon making it the first mid-size electric SUV in Tata Motors’ EV portfolio. The production version is scheduled to be launched in 2024. Although Tata Motors hasn’t stated this, the car Curvv will likely be based on Tata Motors’ modular ALFA platform.
The Curvv EV concept, whose dimensions remain unknown, could possibly serve as the long-range version of the Tata Nexon EV. Like the Nexon EV, the Curvv features a sloping roofline and coupé-like design, although that’s where the similarities end.
Tata Motors introduces the Curvv EV concept. It featuresTata’s next generation steering design.
Tata Motors sold a record 14,880 EVs between Jan ‘20 and December ‘21. The Tata Nexon EV is, at present, the brand’s largest-selling electric car, with the cheaper and less powerful Tigor EV in second place.
Tata Motors is set to unveil its latest electric offering today. The global unveiling is scheduled to begin at 12pm IST, with the latest electric addition aimed at further solidifying the brand’s position as market leader in India’s burgeoning electric vehicles space.