Women's innerwear e-tailer Clovia has appointed Victoria's Secret former chief executive and president Sharen Jester Turney as an adviser.
Turney, who spent nearly two decades at the global lingerie brand, serves as a board member and adviser to several global retail and technology brands and philanthropic organisations. Some of the names include London-based Marks and Spencer, Gloria Jeans in Russia, Cosmo Lady in China, Sweden-based global brand Happy Socks, Alliance Data and NewStore Omnichannel platform, in the US.
"The most important thing is that you have to decide what your brand stands for. The brand has to continue to stay relevant and change with time without giving up core principles and values," Turney told Moneycontrol, stressing on the importance of omni-channel strategy for retail companies.
"You need to have a little bit of both... if you are not a strong digital player today, you will not survive."