Tata Motors stock tanks 5%; UBS sees 20% downside potential

UBS gave a price target of Rs 825 for Tata Motors stock, implying a downside potential of over 20 percent from the previous close.

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26 Aug, 2025 12:21

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Shares of Tata Motors tanked nearly 5 percent in opening trade on September 11, emerging as one of the top losers on the Nifty 50. At 09.52 am, shares of Tata Motors were trading at Rs 988.45 on the NSE.

This comes after brokerage firm UBS Securities retained its 'sell' call on Tata Motors, citing further downside risk from margin slippage at the company's luxury arm Jaguar Land Rover and within domestic passenger vehicles segment. Accordingly, UBS retained its price target of Rs 825 for Tata Motors stock, implying a downside potential of over 20 percent from the previous close.

The brokerage remains cautious as it believes the extended successful run of JLR's premium models--Defender, Range Rover and Range Rover Sport have started to moderate. It noted that the orderbook for this trio has now hit pre-COVID levels and soon expects discounts for Range Rover to rise.

"The question is should investors worry with JLR discounts spike," the brokerage wrote in a note.

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The strong sales of JLR's premium models have so far boosted the average selling price for Tata Motors and hence concerns over a moderation in demand may impact its margin performance.

On September 10, the automaker launched significant price cuts across its electric vehicle (EV) lineup as part of its "Festival of Cars" campaign. The limited-time offer, valid until October 31, aims to make EVs more accessible and drive adoption in India. In a statement, Tata Motors stated that this move will aid in "mainstreaming" electric vehicles across the country.

As an added incentive, customers will also receive six months of free charging at over 5,500 Tata Power stations nationwide, ensuring both intra-city and inter-city trips are not only hassle-free but also cost-free.

Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility, highlighted the company's goal to break down barriers for EV buyers: "At TATA.ev, our mission is to make EVs mainstream by reducing the cost of ownership. With these special prices, we are bridging the gap between EVs and their petrol or diesel-powered counterparts."

This follows the company's recent discounts of up to Rs 2.05 lakh on its ICE (Internal Combustion Engine) vehicles as part of the same campaign.

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