Radico Khaitan's 'The Spirit of Kashmyr' Awarded National Recognition

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Radico Khaitan's latest innovation, 'The Spirit of Kashmyr,' India's first homegrown luxury vodka, has been recognized with its first national award within a month of launch. The award was presented by Mr. Amitabh Kant, former CEO of NITI Aayog and G20 Sherpa, at the 7th ICONIC Awards.

Speaking on the achievement, Mr. Amar Sinha, Chief Operating Officer at Radico Khaitan, said, "We are thrilled that The Spirit of Kashmyr has been honoured with its very first award, and that too within weeks of its launch. Winning the 'Best Vodka' title at the 7th ICONIC Awards is a proud milestone for us and marks a significant step in the beverage market. Inspired by the soul of Kashmir and infused with its rarest treasures, The Spirit of Kashmyr is more than a spirit, it is an experience drawn from the snow-kissed landscapes of the valley, the regal warmth of Pampore saffron, and the poetic stillness of Dal Lake at dawn. This appreciation only strengthens our resolution to keep pushing boundaries and bringing world-class offerings from India to the world."

TV9 Network and Red Hat Communications were the official partners of the ICONIC Awards. Mr. Raktim Das, Chief Growth Officer, TV9 Network, remarked, “Radico Khaitan has consistently demonstrated leadership and innovation in the alcobev sector, and it is commendable to see The Spirit of Kashmyr earning recognition so quickly. Such milestones reaffirm the industry's potential to make a strong mark globally."

The awards also featured panel sessions that witnessed the presence of distinguished global leaders and dignitaries, including H.E. Nguyen Thanh Hai, Ambassador, Embassy of the Socialist Republic of Vietnam; H.E. Stella Nkomo, Ambassador, Embassy of the Republic of Zimbabwe; H.E. Dr. Nikolay Yankov, Ambassador Extraordinary and Plenipotentiary, Embassy of the Republic of Bulgaria;
H.E. Reuben Gauci, High Commissioner, High Commission of Malta; H.E. Aliki Koutsomitopoulou, Ambassador, Embassy of the Hellenic Republic – Greece; H.E. Benedikt Hoskuldsson, Ambassador, Embassy of Iceland; H.E. Lalatiana Accouche, High Commissioner, High Commission of the Republic of Seychelles; H.E. Amb Peter Munyiri, High Commissioner, High Commission of the Republic of Kenya; and H.E. K.L. Ganju, Consul General (Hony.), Embassy of the Republic of Union of Comoro.

The award ceremony, which followed these insightful sessions, honoured leaders and brands driving excellence, vision, and inspiration across sectors, an apt stage for The Spirit of Kashmyr to receive its first milestone recognition.

Click for the campaign: https://youtu.be/49MbggD27jQ