Airtel's Anti-Fraud Measures Reduce Customer Losses by 68.7%

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26 Aug, 2025 12:21

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Bharti Airtel announced that its anti-fraud initiatives have resulted in a significant decline in cybercrime complaints, leading to a 68.7% decrease in the value of financial losses for its customers. This has been further endorsed by recent information from the Indian Cyber Crime Coordination Centre (I4C) — Ministry of Home Affairs (MHA).

According to the MHA-I4C, there has also been a 14.3% drop in overall cybercrime incidents on the Airtel network, validating the efficacy of Airtel's fraud detection solution in curbing cybercrime and creating a safe network for its customers. The data analyzed by MHA-I4C compares key cybercrime indicators from September 2024—prior to the launch of Airtel's Fraud & spam detection solution —with those from June 2025.

Commenting on the initiative, Gopal Vittal, Vice Chairman and Managing Director, Bharti Airtel, said, “We are on a mission of eliminating Spam and financial frauds for our customers. In the past one year, our Al-powered network solutions have identified over 48.3 billion spam calls and blocked 3.2 lakhs fraudulent links. However, we see this as small steps in a much larger fight. We will continue to innovate and invest heavily in this area until our networks are free of digital spam and scam.”

Vittal added, “The impact shared by the Indian Cyber Crime Coordination Centre (I4C) - Ministry of Home Affairs (MHA) encourages us tremendously and validates our efforts in this mission. I would like to commend the MHA I4C and DoT for their initiatives to curb spam and fraud and we will look forward to collaborating deeply with the authorities to eliminate the threats of cyber-crimes & frauds.”

In September 2024, the company launched India's first network-based Al-powered Spam detection solution, alerting customers in real-time to all suspected spam calls and SMSes. In May 2025, the company unveiled a solution that detects and blocks malicious links across all forms of communication on its network in real time. This service has been seamlessly integrated with, and auto-enabled for all Airtel mobile and broadband customers at no additional cost.

Headquartered in India, Airtel is a global communications solutions provider with over 600 million customers in 15 countries across India and Africa. The company also has its presence in Bangladesh and Sri Lanka through its associate entities. Airtel is India's largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel's retail portfolio includes high-speed 4G/5G mobile, Wi-Fi (FTTH+ FWA) that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, video streaming services, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, and cloud based communication. Within its diversified portfolio, Airtel offers passive infrastructure services through its subsidiary Indus Tower Ltd.