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JLR opens wait list for electric Range Rover, tests prototypes

The British carmaker aims to launch the new model next year as part of its £15bn investment plan to electrify its vehicles.

December 13, 2023 / 17:31 IST
The electric Range Rover, which is JLR’s flagship vehicle, has attracted high levels of customer interest, according to Geraldine Ingham, Managing Director of Range Rover.

The electric Range Rover will come with 800-volt charging, which will allow it to charge faster using the network of ultra-rapid chargers. The company also said the Range Rover would be its quietest model, taking advantage of more efficient electric motors.

Jaguar Land Rover (JLR), a subsidiary of Tata Motors, has opened a waiting list for its electric Range Rover and started testing prototypes. The British carmaker aims to launch the new model next year as part of its £15bn investment plan to electrify its vehicles.

The electric Range Rover, which is JLR’s flagship vehicle, has attracted high levels of customer interest, according to Geraldine Ingham, Managing Director of Range Rover. She said the model was “seeing the highest levels of client demand in our 53-year history”. The company has not yet confirmed the price of the electric Range Rover, but customers can register to get the option to buy one when it becomes available.

The electric Range Rover will come with 800-volt charging, which will allow it to charge faster using the network of ultra-rapid chargers on main roads and motorways. The company also said the Range Rover would be its quietest model, taking advantage of more efficient electric motors. The car is currently undergoing hot- and cold-weather testing in Dubai and Sweden.

JLR, which is known for the Jaguar and Land Rover brands, has been relatively slow in adopting electric vehicles, compared to its rivals such as BMW and Mercedes-Benz, which have launched luxury SUVs that compete with Tesla’s Model X.

However, in April, JLR announced a £15bn investment plan to upgrade its factories and launch electric versions of its models, starting with the Range Rover. The company has been selling electric cars since 2018, with its Jaguar I-Pace model being built in Austria by contract manufacturer Magna Steyr.
The electric Range Rover will be manufactured at JLR’s factory in Solihull, near Birmingham, using many of the same tools as the existing hybrid Range Rovers, which combine smaller batteries with a petrol engine. This shared tooling will allow JLR to switch between electric and petrol hybrid versions more quickly if its plans change. Batteries and electric drive units for the new model will be assembled at JLR’s plant in Wolverhampton.

In addition, Tata Sons announced plans in July to establish a global battery cell gigafactory in the UK, capable of producing 40GW of cells annually. This investment, exceeding £4 billion, aims to deliver electric mobility and renewable energy storage solutions for customers in the UK and Europe. JLR and Tata Motors will be anchor customers, with supplies commencing from 2026.

CNBC-TV18
first published: Dec 13, 2023 05:31 pm

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