JLR launches innovation strategy to accelerate modern luxury vision

Jaguar Land Rover

Jaguar Land Rover (JLR) on Wednesday said it has initiated "Open Innovation strategy", to accelerate next-generation technology and sustainability to support its modern luxury vision for the business, its partners, and customers.

Open Innovation will drive collaborations with start-ups, scale-ups and like-minded external organisations on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain and sustainability, the UK-based automaker said in a statement.

"With the launch of the Open Innovation platform, JLR is looking at the entire mobility and sustainability ecosystem to offer an unparalleled customer experience, shaping the future of our industry, and paving the way to the future," JLR Executive Director (Strategy and Sustainability) Franois Dossa noted.

The company will explore everything from second-life batteries and circular economy to new fintech, insurtech and digital services all aligned with JLR as the proud creators of modern luxury, he added.