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    HomeNewsBusinessFlashback 2018: The rise of OTT platforms

    Flashback 2018: The rise of OTT platforms

    OTT reduces piracy, one of the most threatening issues for content creators.

    Sounak Mitra
    December 28, 2018 / 17:09 IST
    Netflix, Disney+ Hotstar and others offer a variety of plans but which ones are the best if you are on a budget?

    The year 2018 was the year of over-the-top (OTT) services, especially for video content and music. OTT reduces piracy, one of the most threatening issues for content creators. Increasing smartphone penetration and availability of cheap data fuelled video consumption through OTT platforms such as Amazon Prime, Netflix, Hotstar, SonyLiv, Voot, YuppTV, among others. There are about 30 OTT services in India.

    Here are a few charts that shows how OTTs are becoming a game changer.

    Rising OTT users

    page-1

    Subscription revenue to grow

    Related stories

    page-2

    What is driving digital content growth?

    page-3

    Content consumption pattern

    page-4

    Market share of App-based platforms

    page-5

    What’s driving video consumption online (key players)?

    page-6

    What’s the music scene?

    page-7

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    Sounak Mitra
    Sounak Mitra is an Associate Editor, Moneycontrol. He has been writing on corporate issues and policy for more than 15 years, having previously worked with Mint, Business Standard, Mergermarket, The Telegraph and The Times of India.
    first published: Dec 28, 2018 05:09 pm

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