Duroflex appoints Sridhar Balakrishnan as Group CEO

Sridhar Balakrishnan, CEO, Dureflex Group

Sleep and comfort solutions provider Duroflex has announced the appointment of Sridhar Balakrishnan as Group CEO of Duroflex Group.

Balakrishnan will be unifying the management and growth strategies of both the in-house brands under Duroflex Group – Duroflex and Sleepyhead, the company said in a statement.

By consolidating leadership under one executive, the company noted it aims to streamline decision-making processes and further synergise the collective strengths of the brands. Balakrishnan's leadership will also guide Duroflex toward its vision of becoming a publicly listed empire in the years ahead, believes the company.

A seasoned business professional,  Balakrishnan's career includes stints in change management, leading large multicultural teams, and navigating the complexities of scaling and managing businesses. He began his career at Marico, where he worked for 17 years, and grew to the role of Chief Operating Officer for clusters across South Asia, Middle East & Africa.

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During his tenure at Marico, Balakrishnan managed the P&L of international business units, overseeing Sales, Business Finance, and Supply Chain for the India business.

Following his stint at Marico, Balakrishnan took on the position of President & Head of Distribution at Star India after which he served as the MD & CEO at ACC Cement.