Snapdeal launches 'Instant' to speed up delivery

eCommerce firm Snapdeal has rolled out a new service 'Snapdeal Instant' to allow delivery of packages to customers as early as within an hour of placing the order. To start with, the service would be available in three cities -- Delhi, Mumbai and Bangalore -- and then extended to eight major cities in the next two months. Customers will not have to shell out extra for getting their products delivered faster, but this service is currently limited to packages weighing below 5 kg.

Based on hyperlocal delivery approach, Snapdeal will allow sellers to ship the product directly to consumers through its courier partners or via its fulfillment centres. "Snapdeal Instant is aimed at further improving customer experience on our platform by enabling faster deliveries and maintaining product quality at the same time. Customers could get their products delivered as early as within an hour of the order being placed," Snapdeal Vice President Operations Ashish Chitravanshi told PTI.

He said the company has seen huge success with innovative initiatives in supply chain management like the 4 hour delivery and 90 minutes reverse pick up facilities and this new service is another step in that direction.