Kartik Aaryan secures record-breaking Rs. 135 crore deal for Bhool Bhulaiyaa 3 ahead of its release

Kartik Aaryan is gearing up for a major Diwali celebration with his much-anticipated film, Bhool Bhulaiyaa 3, directed by Anees Bazmee. Following the phenomenal success of Bhool Bhulaiyaa 2, where Kartik captured hearts with his portrayal of Rooh Baba, expectations are sky-high for his return to this beloved character. Fans are eager to see how he will once again entertain them, especially in his much-anticipated showdown with the iconic Manjulika, played by Vidya Balan.

Kartik has a remarkable talent for bringing characters to life, making them memorable and relatable to audiences. His iconic monologue from Pyaar Ka Punchnama remains a fan favorite, showcasing his ability to deliver both humor and depth. The excitement around his reprisal of Rooh Baba is palpable, with many looking forward to his comedic timing and engaging performance.

As one of the year’s most awaited films, the buzz around Bhool Bhulaiyaa 3 has escalated, particularly after the release of the film's teaser. Recent reports reveal that the film has secured a staggering deal of Rs. 135 crore for its digital, satellite, and music rights. This marks a significant achievement for Kartik, as it is his biggest non-theatrical deal to date, reinforcing his position as one of the most profitable stars in Bollywood.

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A source close to the film's production shared insights on the deal, highlighting that Netflix acquired the digital rights following the success of the previous installment, while Sony Network holds the satellite rights. The music rights are managed internally by T-Series, which is optimistic about the album's success, featuring five super-hit tracks. This pre-release deal not only underscores Kartik’s rising prominence but also reflects the film's potential for success even before it hits theaters.

The pre-sale of these non-theatrical rights has already covered a significant portion of the film’s budget, which stands at Rs. 150 crore. This indicates a well-planned financial strategy, ensuring that a large part of the investment is already secured through back-end deals. Anees Bazmee and producer Bhushan Kumar are committed to creating a grand cinematic experience, heightening the film’s appeal.

The popularity of the horror-comedy genre has garnered substantial interest from non-theatrical partners. Comedies often thrive on digital and satellite platforms due to their repeat viewership, and Kartik Aaryan’s strong connection with young audiences makes him a valuable asset for these platforms.

With Bhool Bhulaiyaa 3 set to release on November 1, 2024, it promises to be a major hit this Diwali. Kartik Aaryan's trajectory in the film industry is on the rise, solidifying his status as a leading figure in contemporary cinema. Fans can’t wait for the film's release, and all eyes are on Kartik as he takes on this exciting new challenge.