Jewellery brand accuses TV actor Avneet Kaur of fraud and non-payment, writes, "this has been our worst experience"

Indian jewellery brand Rang has accused popular TV actor and influencer Avneet Kaur of fraud and non-payment, claiming she failed to credit them after using their products. This revelation has sparked a significant controversy, with the brand taking to social media to express their grievances and share details of the incident.

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Rang has publicly accused Avneet Kaur of breaching a verbal commitment made with her stylist. The brand claims that Avneet agreed to wear their jewellery during her recent European tour and tag them in her social media posts. However, despite wearing the jewellery multiple times, Avneet allegedly did not credit Rang in any of her posts. Instead, she tagged high-end brands like Vivien Westwood and Dior.

 
In a detailed Instagram post, Rang outlined their side of the story. They provided a timeline of events, starting with the initial agreement on June 29, 2024, when they sent Avneet a selection of nine exquisite pieces, including floral earrings, twisted loop hand bracelets, and leaf motif earrings. Rang trusted that Avneet would honor the agreement by tagging them in her posts, thus promoting their brand.

 
Rang shared a series of screenshots on Instagram, showcasing conversations between the brand and Avneet's stylist. These screenshots reveal that despite multiple reminders and requests, Avneet did not tag Rang in her posts. The brand's frustration is evident from their messages, where they repeatedly asked Avneet to fulfill her end of the agreement.

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One particular exchange highlights the growing tension. When reminded to credit Rang, Avneet allegedly responded, "Hey I'll pay them. How much is it?" This response indicated a lack of understanding of the agreement's importance, which was about mutual promotion and collaboration, not monetary compensation.
Rang concluded their post with a strong statement about the broader issues this incident highlights. They expressed their disappointment and frustration, stating, "We feel we shouldn't sit quiet and accept this. This isn't fair for us or any brand or any stylist that provides jewellery, outfits, etc. to celebrities, only to be met with such an attitude. This cavalier approach raises concerns about how some public figures exploit brands and stylists, relying on their influence to bypass mutual understandings."

 
The brand emphasized the importance of integrity and respect in such collaborations, urging other brands and stylists to stand up against similar exploitative behavior. They stressed that honoring commitments is crucial for fostering trust and mutual respect in the industry.

 
The incident has sparked widespread discussions within the entertainment and influencer industry. Many have voiced their support for Rang, highlighting the challenges faced by smaller brands when dealing with high-profile celebrities. The incident also raises questions about the ethics and responsibilities of influencers, who wield significant power and influence over their followers.

 
As of now, Avneet Kaur has not publicly responded to the allegations. Her silence on the matter has further fueled speculation and debate. Fans and industry insiders alike are eagerly awaiting her side of the story, hoping for a resolution to this dispute.

This controversy comes at a time when Avneet's career is on the rise. She made her Bollywood debut with "Tiku Weds Sheru" last year, starring alongside Nawazuddin Siddiqui. Recently, she walked the red carpet at the Cannes Film Festival and announced her international film debut with the Indo-Vietnamese film "Love in Vietnam." This incident could potentially impact her reputation and future collaborations, depending on how the situation unfolds.