How audio entertainment integrates Artificial Intelligence | Exclusive

Prateek Dixit, however, aims to create new ethical practices with AI in audio entertainment. (Rep image)

Artificial intelligence has become a big part of every industry now. With many companies actively investing in various AI innovations and technologies to boost work output.

Like in the case of entertainment, the growing use of Artificial Intelligence is helping us curate our very own wish list of films, series, songs, clothes, furniture in one click. The growing personalisation of content is being made possible by the integration of various AI tools in consumption of content.

Also read: Pocket FM partners ElevenLabs to help writers create AI audio series with a single click

Prateek Dixit, the Co-Founder and CTO of the audio series platform Pocket FM told Moneycontrol that incorporating AI was “not just an option.”

“Embracing AI wasn't just an option; it was a strategic imperative to redefine operations and deliver improved user experiences, while complementing the creation process by empowering the writers community with the right technologies,” Prateek stated.

Also read: Pocket FM bags $103-million funding led by Lightspeed to power its global expansion

Talking about the benefits of Generative AI, Prateek added, “Being an AI-first organisation, we are continuously improvising the system with data points from the listeners, network operators, internet speed, and the historical consumption pattern. Generative AI (Gen AI) is a major area of focus for us, and we plan to invest in developing strong capabilities across language translation, synthetic voice production, and text-to-visuals. Our experiments with Gen AI have yielded impressive results in several areas, including accuracy, speed and efficiency, adaptability, user experience, and accessibility.”

Artificial Intelligence, bound with benefits also faces risks of ethical compromises. Prateek Dixit, however, aims to create new ethical practices with AI in audio entertainment.

Also read: Pocket FM completes first ESOP buyback worth $8.3 million

“By demonstrating the successful integration of AI and prioritising responsible development—emphasising data privacy, fairness, and human oversight—we hope to inspire a new era of ethical AI practices within audio entertainment,” he said.

Looking ahead, Prateek Dixit is optimistic about the integration of Artificial Intelligence in the realm of audio entertainment, “The future is bright for AI in audio, and we are committed to fostering collaboration and innovation. We aim to work alongside other companies and research institutions to push the boundaries of what's possible."

Pocket FM has pioneered and nurtured the audio series category, an episodic form of storytelling, and presently has the most diverse audio series library across varied genres, including drama, romance, horror, thriller, sci-fi, fantasy etc. Using AI and machine learning, Pocket FM creates personalised experiences for its 130 million listeners worldwide, ensuring each story reaches the right audience. With over 115 minutes of average user time spent daily, it is pioneering the trend of 'binge-listening.' It empowers talented writers and storytellers to thrive, fostering a vibrant community of 250,000 storytellers globally.