Happy ARMY Day: BTS' j-Hope pens an emotional letter ahead of his discharge from military

On July 9, 2013, the term ARMY, standing for Adorable Representative M.C. for Youth, was adopted to represent BTS fans.

Did you know July 9 is celebrated by BTS and their worldwide fanbase as ARMY Day? It is a significant occasion that honours the unique relationship between the K-pop superstars and their devoted followers. This day marks the anniversary of the term ARMY, coined in 2013, highlighting the enduring and loyal support BTS has garnered over the years. Let's delve into the importance of ARMY Day, the ways BTS celebrates this meaningful event, and the various global festivities that accompany it.

On July 9, 2013, the term ARMY, standing for Adorable Representative M.C. for Youth, was adopted to represent BTS fans. The name conveys strength and solidarity, embodying the deep bond between BTS and their supporters. ARMY Day is more than just a milestone; it's a celebration of the mutual respect, love, and support that define the BTS-ARMY relationship. Over time, this connection has evolved into a powerful cultural and musical phenomenon.

j-hope who is about to complete his term in the military in October penned an emotional letter for ARMYs on ARMY day and shared on X.

[#호비의편지] Letter from #jhope#호비가_아미에게_전하는_편지

우리를 더 우리답게 만들어준 아미 분들~!!
존재해 주셔서 감사합니다!!#아미생일ㅊㅋ #아미데이#추억다람쥐의_추억상자오쁜#홉체국에서_온_편지 #호비의마음 #호비레터#지금까지_홉체국이었습니다_감사합니다 pic.twitter.com/qbkROyTqdf

— BTS_official (@bts_bighit) July 9, 2024

Despite their busy schedules, BTS prioritises showing appreciation for ARMY, and ARMY Day is no exception. Each year, BTS members take time to connect with their fans in meaningful ways. On ARMY Day, BTS typically shares heartfelt messages and exclusive content via social media and the fan community platform Weverse. These messages often express gratitude, love, and a reflection on past memories while looking ahead to future endeavors. Additionally, BTS members sometimes host live streams, directly engaging with fans and celebrating the day in real-time.

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BTS often surprises their fans with special content releases on ARMY Day, which may include new songs, behind-the-scenes videos, or exclusive photos. These gestures are a way for BTS to give back to their fans, making the day even more special. Over the years, BTS has organised various interactive activities for ARMY, such as online games, quizzes, virtual fan meets, and interactive social media campaigns.

Around the world, ARMYs take ARMY Day seriously, organising their own events to honour BTS and connect with fellow fans. In numerous cities, ARMYs host parties and gatherings featuring BTS-themed decorations, music, and fan projects. Fans also engage in philanthropic efforts, organising charity drives, fundraisers, and volunteer work in BTS' honour.

On ARMY Day, social media overflows with tributes to BTS. Fans across the globe create and share fan art, videos, and heartfelt messages using dedicated hashtags that often trend worldwide.

In recent years, Google has embraced the celebration by customising their platform to honour BTS and ARMY Day. For example, on July 9, 2022, Google introduced custom search designs and interactive themed animations featuring messages from BTS members.