Shah Rukh Khan is the Shakespeare of social media effortlessly turning trolls into charm engines

Shah Rukh Khan

In his recent #AskSRK session on X (formerly Twitter), Shah Rukh Khan did what he does best - bantered his way through a flood of fan questions, turned jabs into humour and reestablished exactly why King Khan remains evergreen in the age of social-media.

When one fan asked him, “What’s harder – doing action scenes at this age or handling AbRam’s homework?” Shah Rukh replied with effortless charm of a father, saying, “Doing my homework for the action sequences with AbRam at home.”

Another fan threatened to drink phenyl for not getting a reply. The superstar responded, “No no just have Thums Up please.”

Then a troll asked, “How did you become a star without talent or looks?” SRK didn’t just deflect, he deflected with his signature wit and said, “Bhai shakal toh theek hai, akal ka nahi bola tumne…”

And for fans keen on a reunion with Deepika Padukone in his next film King, SRK  simply wrote, “Me tooo ha ha.”

What these exchanges reveal isn’t just quick wit but an emotional architecture of charm, humility and brand-friendly authenticity. If one analyses, every reply builds on three key pillars.

He turns hero-idols into equals. Action scenes aren’t just for superstars, they’re father-son homework. The phenyl joke becomes brand tie-in with Thums Up. The troll becomes part of the fun. In each case, SRK holds the same ground: we’re in this together.

Rather than fight fire with aggression when faced with insults, he uses humour and self-deprecation saying “Looks okay, you didn’t mention brain!” By doing so, he not only diffuses negativity but converts it into his charm narrative.

Some might think his replies are brief. Yes, that seems intentional. A two-line quip travels faster and farther in the tweet-verse than a full speech.

In an era where celebrities risk vanishing into the noise of social media, SRK’s method stands out. He doesn’t just answer. He connects. Whether teasing a reunion with Deepika, answering fatherhood questions, or disarming online hate; he keeps the tone light, the humanity real and the image consistent. That of a friendly superstar, not an unreachable icon.

As his 60th birthday approaches and his next film King looms large, these #AskSRK moments are more than just marketing. They are a masterclass in modern star-audience relations. His brand is not just about box-office dominion; it’s about conversation, presence and emotional currency.

In the fast-scroll speed of timelines and memes, his one-line comebacks do not just win retweets, they win hearts. And perhaps that’s how SRK remains not just a superstar, but our King superstar.