TRENDS
Storyboard18 | Why a life insurance brand set up India’s first para-badminton academy
A look at Ageas Federal Life Insurance's commitments towards sports beyond cricket.
TRENDS
Storyboard18 | Licious goes for a brand refresh
Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.
BUSINESS
Storyboard18 | Dentsu International’s South Asia Chief HR Officer Rohit Suri moves on
Sources close to the development hint that Suri is joining a major global OTT platform
TRENDS
Storyboard18 | IPG Mediabrands wins ITC’s media and digital accounts
The Rs 600 crore-plus business has moved from GroupM’s Wavemaker.
TRENDS
Storyboard18 | Dentsu India’s chief client officer Narayan Devanathan quits
Sources close to the development also indicate that one more senior executive is on his way out.
TRENDS
Storyboard18 | Sidharth Rao quits dentsuMB Group
Sidharth Rao is the founder of Webchuntey, one of India’s first digital shops, which was acquired by Dentsu India in 2013.
TRENDS
Storyboard18 x Just Sports | How Usha International is nurturing sports culture in India
Komal Mehra, head, sports initiatives and associations, Usha International, on how the brand is encouraging indigenous sports in the deepest pockets of India, breaking gender barriers through sports, and more.
TRENDS
Storyboard18 x Just Sports | Is badminton still a hard sell in India?
Indian shuttlers are smashing it on international courts and building the sport’s value like never before. But most brands want to invest in events and short-term partnerships.
BUSINESS
Storyboard18 | Goafest 2022: Who’s in, who’s out and who’s in-between
Why some of the top advertising agencies haven’t returned to Goafest, why some have returned, and why a few others may never return. The real picture, by Storyboard18.
BUSINESS
Storyboard18 | Why realtors are becoming content creators
They are not only selling dream houses but boosting trust in the category. Meet the realtor-creators.
BUSINESS
Storyboard18 | Madhusudan Gopalan – A visionary CEO
As the current MD and CEO of P&G India Madhusudan Gopalan moves on with a new global mandate, his colleagues and close associates remember him as a calm and collected leader.
TRENDS
Storyboard18 | What’s common between HR & Marketing? TechM’s global CPO & marketing chief explains
Tech Mahindra’s global chief people officer and head of marketing, Harshvendra Soin, decodes the dual role and why it works.
STARTUP
Storyboard18 | When founders become content creators
They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.
TRENDS
Storyboard18 | “Purpose cannot be seasonal,” P&G India’s Sharat Verma
Storyboard18 exclusive: Sharat Verma, chief marketing officer, P&G India, and vice president, Fabric Care, P&G India, shares what #ShareTheLoad movement has taught him as a marketer, the challenges of taking forward a purpose-driven campaign, and Ariel NFTs.
BUSINESS
Storyboard18 | How Wavemaker India became the “most wanted” media agency
In an exclusive conversation with Storyboard18, Ajay Gupte, CEO - South Asia, Wavemaker, talks about changing the traditional codes of a media agency, building future-ready capabilities, new talent strategies, and more.
BUSINESS
Storyboard18 | Why 10-min delivery is not in Country Delight’s basket
Chakradhar Gade, co-founder of Country Delight, says the company wants to continue to build a solid product line, a full-stack supply chain, and be a brand consumers would want to add to their cart and recommend to others.
TRENDS
Storyboard18 | Is CRED’s advertising getting formulaic?
Fintech brand CRED is back with its play on nostalgia in its latest commercial. Netizens and experts have mixed reactions. Storyboard18 finds out why.
TRENDS
Storyboard18 | How IPO-bound LIC’s brand is built on trust
Consistency is the secret sauce of the LIC brand’s success. However, to grab the attention of new-age consumers, the company needs to inject some freshness in the brand.
TRENDS
Storyboard18 | Livspace's IPL-time campaign featuring Virat Kohli, Anushka Sharma
Kartikeya Bhandari, chief marketing officer of Livspace, shares why the company is adding the celebrity quotient to its communication.
CRICKET
Storyboard18 | ‘Brands are not investing in women’s cricket, they’re investing in select cricketers’
With the 2022 ICC Women’s Cricket World Cup under way, here’s where the sport and players stand in marketers’ gameplans.
TRENDS
Storyboard18 | Trends that are redefining your cuppa
Targeting younger buyers, tea and coffee brands in India are breaking traditional category codes; spending aggressively on advertising and marketing, and expanding offerings, brewing hot, cold, slow and instant, for all seasons.
TRENDS
Storyboard18 | Inside Bigg Boss’ fandom and what brands can learn from it
As super-fans of reality show Bigg Boss are united by social media more than ever before, experts believe they can be a "wholesome" set of consumers that brands shouldn’t ignore.
TRENDS
Storyboard18 | Lodestar UM’s CEO Nandini Dias quits; Aditi Mishra to take over as chief executive
Nandini Dias was leading the media agency as chief executive for close to a decade
TRENDS
Storyboard18 | Feel safer but also ‘gendered’: Life in advertising after #MeToo
A look at what really has changed for women in Indian advertising, and what remains unchanged.
