BUSINESS
Sports sponsorship slows marginally in 2018, but cricket and emerging sports show strong growth
With plenty of sports events in 2019, it looks like sports celebrities will be the talk of the town and get prominent attention from both consumers and the advertising world.
BUSINESS
Will the new TRAI order actually prove beneficial for OTTs?
According to an EY 2019 report, OTT platforms are certain to benefit post the tariff order implementation due to an increased parity between television and OTT
BUSINESS
Children's cinema remains an untapped opportunity in India
While Hollywood has a lot to contribute, the children’s market in the Indian film industry is practically non-existent
BUSINESS
In the growing music streaming space, Hungama Music bets on customisation and regional tunes
The competition in the music streaming space is getting intense, especially after Spotfiy’s entry.
BUSINESS
India a major market for the podcast industry but lacks awareness
A podcast show by Cyrus Broacha now has its own official skill on Amazon Alexa
BUSINESS
From DLF to Vivo, here's how IPL's sponsorship story has changed in last 11 years
With the rise in viewership of the league, sponsorship rates have also gone up.
BUSINESS
Despite dip in visa frauds in 2018, VFS Global wants applicants to be careful
Last year, the company received over 560 complaints regarding fake jobs or immigration offers.
BUSINESS
Demand for homegrown animation content growing; India no longer just an outsourcing hub
While Indian content on television is seeing traction, locally produced animation films have seen lesser growth.
BUSINESS
Leading Bollywood film and music producer T-series now YouTube's top channel
With a subscriber difference of 1,02,330 till the time of writing this article, T-series currently stands at 91.89 million subscribers as against 91.79 million subscribers registered by PewDiePie.
BUSINESS
With 120% jump in audience reach in opening 3 matches, Hotstar's contribution to grow significantly this IPL
The streaming platform upped its game for Vivo IPL 2019 by bringing in the live comments feature where people can interact with friends and family irrespective of their location
BUSINESS
This IPL, star power coupled with creative endorsement will work for brands: Expert
Brands are putting their best foot forward this IPL in terms of innovative communication
BUSINESS
Apple's entry into the streaming space won't hurt Indian OTT players, here's why
Experts however feel Apple's content strategy will be a big differentiator.
BUSINESS
With an eye on Lok Sabha polls, Eros Now to stream web series on PM Modi in April
Release date for the web series is yet to be announced
BUSINESS
Kesari's subdued opening because of IPL? Not so, say experts
It was the novelty of the league that shifted focus from cinema for sometime but movies are back in the game in no time.
BUSINESS
Bollywood and Kashmir: Filmmakers enamoured by the Valley
As many as 15 movies and advertisements were shot in Kashmir over the past two years, according to a report.
BUSINESS
Lok Sabha Polls 2019: Time is right for 'PM Narendra Modi', makers bet big on the biopic
'PM Narendra Modi' has been in news after the launch of its trailer, with the Twitterati starting a meme fest and the Election Commission issuing a show-cause notice to Dainik Bhaskar and T-series for carrying an advertisement of the film
BUSINESS
With all eyes on IPL, will 2019 become the year for cricket?
The 11th season of the IPL had garnered Rs 1,750 crore in advertising revenues across television and digital platforms.
BUSINESS
With more originals coming onto online video platforms, is it the right time to regulate the space?
With both foreign and Indian companies making heavy investments in originals, the latter can benefit in case the government says no to creating original content to international players
BUSINESS
Digital is worth it: With The End, Akshay Kumar makes debut in the web space
The End starring Akshay will be high on action, a genre the actor is famous for.
BUSINESS
With Rajini & Akshay Kumar's 2.0 release, China the next big market for Indian cinema
But China is not alone where love for Indian films is growing. Overseas theatricals market grew to Rs 3,000 crore in 2018 from Rs 2,500 crore in 2017.
BUSINESS
Captain Marvel's success is proof of growing Hollywood business in India
The net box office collection of top 10 Hollywood films has been on the rise
BUSINESS
As IPL fans go digital, brands will look to grab eyeballs online
Last year IPL clocked around 700 million viewers in India of which approximately 30 percent i.e. around 200 million came from digital.
BUSINESS
Low-budget, content-heavy films driving revenue and redefining big success
Content-driven films may be small in budget, but they are high in concept. That is the reason why they are celebrated at film festivals and sometimes, even award shows – the reason why producers want to associate themselves with such movies.
BUSINESS
Entertainment wrap: OTTs, digital space boost Media & Entertainment revenue to 1.67 trillion in 2018
India is looking at an opportunity of billion screens and the average viewing time set to increase by 15 minutes in next two to three years.
