While Apple is investing in original content, it will have to focus on India-centric shows like its older counterparts.
In its latest event, Apple announced that Apple TV+ will go live November 1 onwards at a premium of Rs 99 a month. It will offer users a library of original content, for which the company has invested around $2 billion.
The technology giant has got on board big Hollywood names like Reese Witherspoon, Jennifer Aniston, Steven Spielberg and Oprah Winfrey to develop a growing list of original series and films for Apple TV+.
But, will Apple TV+ be able to survive the competition from existing OTT players in the Indian market? Let's take a look at what its contenders are currently offering:
Netflix offers three subscription plans – Rs 499 (one screen), Rs 649 (two screens) and Rs 799 (four screens).
The platform recently came up with a mobile-only plan for Rs 199 per month.
Focusing on India-based content, Netflix plans to launch 22 movies by the end of 2020. Of this, Netflix has already released eight movies and the remaining 14 will be out soon.
It will also be releasing nine originals this year including Mumbai Indians, which is a series on the IPL franchise, Mighty Little Bheem, and Midnight’s Children.
Reportedly, Netflix will be pumping in as much as $100 million on originals from India over the next two years.
According to a Red Seer report, Netflix currently boasts of 11 million monthly active users (MAUs).
Amazon Prime Video
If you want to watch content on Amazon Prime, you have to pay Rs 129/month or Rs 999/year.
Prime has announced its India originals like Abhishek Bachchan’s Breathe Season 2, Richa Chadha’s Inside Edge Season 2, Kabir Khan’s The Forgotten Army and Manoj Bajpayee’s The Family Man.
Currently, it has as many as 13 million subscribers.
Hotstar’s Premium service is available for Rs 299/month or Rs 999/year. Another variant of the OTT, called Hotstar VIP, is priced at Rs 365/year.
Hotstar is banking on sports content after witnessing strong traction for live streaming of cricketing tournaments like the Indian Premier League (IPL) and the ICC World Cup 2019. In fact, is doing more than cricket. Currently, it is also streaming the Pro-Kabaddi League, which has seen significant growth in viewership.
While the global players are leaving no stone unturned to woo viewers, it is Hotstar that is leading the race when it comes to monthly active users which currently stands at 300 million for the platform.
Along with monthly and yearly plans available at Rs 99 and Rs 499 respectively, SonyLiv has also experimented with sachet offerings like Rs 29 per week which will also include live sports.
SonyLiv is also focusing on sports content and is offering events like England-Australia cricket series, India tour of West Indies and international cricket tournaments like Sri Lanka and New Zealand.
Besides, SonyLiv will be streaming football, NBA, WWE, e-sports – the whole international tournament of DOTA 2 – in a couple of languages.
The platform, which has 70 million monthly active users, aims to take this number to 100 million by the end of this year.
Currently, Zee5 is offering a discount of 50 percent on its subscription plans.
Hence, an all-access pack for a month is available for Rs 49, while a yearly subscription is priced at Rs 499.
ZEE5 has rolled out over 25 original shows across genres, and the platform has plans to launch 72+ shows by March 2020.
Subscriber baseIf subscribers are taken into consideration, then Zee5 is a little ahead of SonyLiv with 76.4 million MAUs.Get access to India's fastest growing financial subscriptions service Moneycontrol Pro for as little as Rs 599 for first year. Use the code "GETPRO". Moneycontrol Pro offers you all the information you need for wealth creation including actionable investment ideas, independent research and insights & analysis For more information, check out the Moneycontrol website or mobile app.