BUSINESS
A handball league to premiere soon, will it sustain?
The first season will have six teams and the first team will be rolled out by the end of August. And by November all the teams will be closed. So far, along with corporates, Bollywood celebrities have also shown interest.
BUSINESS
Not so fine dine: Maharashtra extends restaurant timings but conditions apply
Restaurants in Maharashtra will be allowed to open up 10 p.m. from August 15, provided their staff has been fully vaccinated, but owners of eateries say this requirement will force many of them to shut down because most workers are still not eligible for the second jab.
BUSINESS
COVID-19 blues: Maharashtra allows malls to reopen but with many riders
Malls have been allowed to function up to 10 pm on the condition that all staff and visitors should be fully vaccinated, which is a challenge and mall owners say that the state’s decision is a mixed blessing.
BUSINESS
Covid-19 chaos: Occupancies remain restricted but film exhibitors say the show must go on
Hollywood and regional-language films have drawn people to cinema halls but business will boom only after big-ticket Hindi movies are released, which will happen only after theatres are allowed to reopen in Maharashtra, the major market.
BUSINESS
Endorsement Game | From hockey to wrestling, Indian Olympic stars attract more advertisers
From hockey, wrestling, badminton, boxing, weight lifting to javelin throw, Indian athletes scored historic wins at the 2020 Olympics. And this is not going unnoticed by brands.
BUSINESS
SonyLIV witnesses 3X increase in viewership, thanks to Tokyo Olympics, India's tour of Sri Lanka
Along with viewers, SonyLIV also saw strong traction from advertisers.
BUSINESS
Neeraj Chopra to bag more endorsement deals after gold at Tokyo Olympics
The sports arm of JSW Group, JSW Sports that manages the portfolio of Neeraj Chopra, is already seeing many brands approaching them to associate with the athlete.
BUSINESS
PV Sindhu to send notices to 15 firms for using her name, pictures in ads
While many brands term this as moment marketing, it is considered unethical on the brand's front to leverage an athlete's name without consent or contract.
BUSINESS
Zee reports 23% decline in domestic ad revenue in Q1 FY22 despite original shows
While the domestic ad revenues were lower by 22.7 percent for Zee in the quarter ended June 30, 2021, the impact on ad revenues was lower as compared to Q1FY21 when the decline was 66.1 percent year-on-year.
BUSINESS
Eurosport India gets John Abraham onboard to woo more viewers; but has Discovery’s bet paid off?
The actor's association with the channel will help attract more viewers, says Head of Eurosport India Vijay Rajput.
BUSINESS
Tokyo Olympics | Will Ravi Dahiya's silver medal bring back advertiser interest in wrestling?
Brand experts think that Dahiya will see advertisers take note of him like they did after star wrestler Sushil Kumar had brought home a silver at the London Olympics in 2012.
BUSINESS
PVR launches new premium property in Gurugram but other luxury formats put on hold
Out of the total 846 screens, around 11 percent or 98 screens are premium.
BUSINESS
Olympics advertising | Tokyo 2021 a bigger draw than Rio 2016 for Indian brands
More brands are advertising in the Olympic broadcasts this year as live international sports coverage is a rarity, and experts say there will be ‘revenge growth’ in ad revenue from big international tournaments.
BUSINESS
After scripting history in Tokyo Olympics, hockey players to hog limelight in brand world: Experts
The men's hockey team even before winning the bronze medal was seeing interest from advertisers.
BUSINESS
Cryptocurrency exchange Bitbns to offer crypto SIPs to Indian Tokyo Olympic medalists
The Indian Olympic medalists will be entitled to open cryptocurrency SIPs’ worth lakhs on the exchange.
BUSINESS
Ad regulator ASCI registers 100 complaints in a month against influencers flouting guidelines
Many complaints are about social media posts that look promotional but the influencer makes no disclosure about the content being sponsored by a brand. The ad regulator also uses artificial intelligence to detect violation of its guidelines
BUSINESS
PV Sindhu to bag two brand deals, endorsement fees to double after bronze win at Tokyo Olympics
Sindhu who currently is endorsing nine to 10 brands is looking at adding few more to her endorsement kitty.
BUSINESS
National sports hockey gets advertisers’ attention as teams make a mark in Tokyo Olympics
While the talks are still going on with brands, everyone's waiting for the semifinal match which is scheduled for August 4 where the Indian women's hockey team will be pitted against Argentina.
BUSINESS
COVID-19 fallout: A setback for exhibitors as cinemas continue to remain shut in Maharashtra
"Exhibitors were keen on getting some kind of relaxation in Maharashtra because it has been a long time since theatres have been shut. On one hand there is no form of relief, on the other we aren't allowed to function. For a state which calls itself the home for Hindi films, the decision is bizarre," Akshaye Rathi, film exhibitor/ director, Saroj Screens PVT Ltd, told Moneycontrol.
BUSINESS
Tokyo Olympics | Will brand PV Sindhu become bigger after her bronze medal win?
Duff and Phelps valued the badminton player to be worth $21.6 million in 2018. After her gold at the World Badminton Championship 2019, her endorsement fee ranges between Rs 1.2-2.2 crore. Though there are a few who believe her valuation will not go up much, one expert says her bronze win is likely to get better valuation than Mirabai Chanu’s silver win.
BUSINESS
Virat Kohli may be flouting ASCI's guidelines but Hrithik Roshan plays safe
The actor today while promoting online fashion brand Myntra posted on social media saying, "Proud to be part of Myntra Style Fam #India'sFashionExpert #Myntra #Ad."
BUSINESS
Multiplexes PVR, INOX restart operations after many states allow cinemas to reopen
Almost 100 percent of markets have reopened for theatres in India barring Kerala and Maharashtra, says film producer and trade business analyst Girish Johar.
BUSINESS
Sachin Tendulkar invests $2 million in digital entertainment and technology firm JetSynthesys
The company had previously joined hands with Tendulkar to launch two platforms including gaming apps Sachin Saga Cricket Champions, Sachin Saga VR and digital destination for all things cricket, 100MB.
BUSINESS
Wonderla Holidays to invest in COVID-hit theme parks, to spend Rs 500 crore on expansion
"Out of the Rs 500 crore, Rs 300 crore will go to Chennai theme park and the rest is for other projects," said Wonderla Holidays' MD, Arun K Chittilappilly.
