TRENDS
NFT collector Crypto Sauga launches 10,000 digital assets on WazirX NFT marketplace
CSS is a project by NFT collector Kunal Kamble who goes by the name of Crypto Sauga.
TRENDS
Here are the reasons why Netflix hasn't been able to crack the Indian streaming market
Netflix has lagged behind rivals in India for a variety of reasons ranging from lack of sufficient regional content to intense competition for viewers.
TRENDS
Instagram’s new subscription model: How it will aid Indian creators
With Instagram subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income.
BUSINESS
PVR says January, February will be muted due to deferred releases, bets big on March
While there are concerns regarding the last quarter of FY22 due to a spike in coranavirus cases, the company said Q3 FY22 was the best in the last seven quarters with Bollywood movie release calendar starting in November 2021
BUSINESS
What will Microsoft's Activision buy mean for the Indian gaming market?
Moneycontrol spoke to a number of experts from the industry to ascertain their views on the impact Microsoft's Activision deal would have on India. Read on to find out what they had to say.
TRENDS
Memes make their way in India’s NFT space, soon you can buy viral images and videos
Launched today, Meme Club will offer viral memes including Friday meme, Kamlesh meme and Cat meme as digital assets
BUSINESS
6 things to watch out for as multiplex firms kick off results season on January 21
With multiplexes reopening in most markets, Q3FY22 is expected to be the best quarter for exhibitors since the outbreak of Covid, riding on strong content and an increase in the average ticket price
BUSINESS
Stepping down as Test captain, is it the last straw for brand Virat Kohli?
The cricketer last year had announced stepping down as India T20 Captain, a decision which came after team India's early exit from the T20 World Cup. This was followed by The Board of Control for Cricket in India (BCCI) replacing Kohli as One Day International (ODI) captain with Rohit Sharma.
TRENDS
Ad volumes saw 21% uptick in 2021, F&B most preferred sector by advertisers
Food and beverage became the most preferred sector for advertisers as it took the top spot with 21 percent share in ad volumes, followed by personal care and hygiene with 18 percent.
BUSINESS
Will regional rule the roost in India’s streaming space in 2022?
It is estimated that the share of regional language consumption on OTT platforms will cross 50 percent of total time spent by 2025, said a 2021 FICCI-EY media and entertainment report.
BUSINESS
Capacity restrictions in South Indian theatres spell more trouble for box office
Last year, the South Indian film industry accounted for 60% of India's overall box office revenue. But three of the five southern States are now operating at 50% occupancy, forcing pan-India tentpole releases like RRR, Radhe Shyam and Valimai to be postponed.
BUSINESS
What Tata’s innings as IPL’s title sponsor means for the brand and league
For the company, the cricket tournament offers a major platform to reach out to consumers
BUSINESS
Closure of restaurants a massive blow, say owners
The national capital region centered on Delhi has the highest number of restaurants in India, employs more than 300,000 people and generates annual revenue exceeding Rs 31,000 crore. The shutdown could be the “last straw” for their business, restaurant owners say.
BUSINESS
Wonderla, Imagicaa face roller-coaster ride again due to Omicron wave
The theme park operators had started seeing a recovery in business since they reopened in late October
TRENDS
Big fat Indian wedding industry hit due to Omicron, 10% business lost
January-February is normally a good season, and with November-December 2021 looking good, wedding planning companies were pinning their hopes on the first two months of 2022 to make up for the losses incurred in the last two years. Then came Omicron, and January is washed out, says the MD of a gifting company.
TRENDS
Crypto ads in print, radio surged in November amid concerns over transparency
The ad blitz came just before the government expressed concern over over non-transparent advertising by crypto companies that could be misleading.
TRENDS
Content, pricing may have edge over Covid curbs in driving growth for streaming platforms
Experts indicated that the bulk of customer acquisitions may have already taken place during the previous two waves of the pandemic
BUSINESS
Rising Covid cases dampen hopes of India box office touching Rs 2,000 crore in Q1
The release of big-budget films has been delayed after some states asked theatres to close and others restricted capacity, putting pressure on the box-office business.
BUSINESS
After Amitabh Bachchan, Yuvraj Singh sees strong traction for his NFTs with bids over Rs 2 crore
In 2021, Bollywood actor Amitabh Bachchan's NFT collection was sold for over Rs seven crore.
BUSINESS
From SRK to Virat Kohli, celebrities who featured the most in T20 World Cup ads
Ajay Devgn, Virat Kohli and Rohit Sharma were the only ones to figure in the top five for the second time in a row.
BUSINESS
Caught in Covid chaos: More shutdowns, delayed releases spell trouble for cinema business
The closure of theatres and capacity restrictions have already forced a rejig of the movie release calendar
BUSINESS
Movie studios gear up for 2022 with strong content lineup despite COVID restrictions
From Hollywood to regional, movie studios in 2022 are focused on offering content across languages.
BUSINESS
COVID impact | Digital takes the lead in movie marketing as city tours, press meets take a backseat
Experts noted that smarter and effective digital marketing from media spends to influencer marketing, promotional video content is the new normal in movie marketing.
BUSINESS
Dish TV 33rd AGM: MD Jawahar Lal Goel shares view on Rs 1,000 crore rights issue
The tussle between Dish TV and its largest shareholder Yes Bank began in February this year, when Dish TV approved a rights issue of Rs 1,000 crore.
