King Cobra strikes Gold medal at Monde Selection Awards

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King Cobra , India's finest strong beer brewed at Mount Shivalik Breweries , made a magnificent debut at Brussels' prestigious Monde Selection World Quality Awards 2007 held last week in Barcelona, Spain, by winning a gold medal. Cobra Beer has completed a spectacular hat-trick winning a total of 20 gold medals at Monde Selection World Quality Awards 2007 - the most in the world awarded for beer for the third year running.

 

Having been awarded gold medals for three successive years, Mount Shivalik Group, India was commended for its high brewing standards of Cobra Super Premium Beer with the award of two High International Quality trophies. The two other products entered by Mount Shivalik were also awarded gold medals at Monde Selection.

 

Cobra Beer has a technical collaboration with Mount Shivalik Group, India since 2004. Mount Shivalik is one of the largest independent breweries in India. Shivalik brews Cobra Beer and King Cobra under license at its facility in Rajasthan for the domestic Indian market.

 

Lord Karan Bilimoria, CBE DL, founder and Chief Executive of Cobra Beer said: "We have achieved an international standard of brewing for King Cobra in India. The experience of working with Mount Shivalik Group has been extremely rewarding in achieving goals we had set for ourselves in India."

 

Of the 20 gold medals won by Cobra Beer at Monde Selections awards 2007, 14 were awarded to Cobra products brewed by Browar Belgia in Poland, including an incredible five grand gold medals for bottled 330ml Cobra, King Cobra 750ml, King Cobra in cans and US export brand Krait Prestige (two). Another award worthy of note was the gold medal awarded to Cobra's new Cobra Bite with Sweet Lime lager, which was making its debut in this year's competition. Browar Belgia was also rewarded for consistently high brewing standards for Krait Beer with the award of two High International Quality trophies.

 

The gold medals awarded to Cobra Beer were split between three of Cobra's international brewing partners and they are a testament to the continued strength of Cobra's brewing relationships with Wells & Young's in the UK, Browar Belgia in Poland and Mount Shivalik Group in India.

 

Happy with Cobra's triumph at Monde Selections Awards 2007, Lord Bilimoria said, "I am delighted with our achievements at this year's Monde Selection - the award of 20 gold medals including 6 grand gold medals is fantastic. For the third year running now, we have won more gold medals than any other brewer in the world and that is a truly remarkable feat. We are indebted once again to our Technical Director, Robert Knox, who oversees Cobra's brewing operations throughout the world, and to the whole team at Cobra Beer, whose dedication has seen the company continue to go from strength to strength." 

 

Sourced From:  Torque Communications Pvt Ltd