June 18, 2013 / 09:28 IST
With India leading the small SUV market and attracting majority of investments from Ford Motor Company, the country is set to become a hub for the US automobile major, a top official said today.
"Yes. Absolutely. That is our dream. India is great market and an indicator of about what people really want in vehicles around the world. The (latest SUV from Ford) Ecosport is a really good example", Ford Motor Company President and Chief Executive Officer, Alan Mulally told reporters here.
Also read: Ford India sales down 22.46% in MayObserving that India is one of the important markets for Ford globally, he said, "small SUV segment on the B size platform is the fastest growing segments which is led by India. We are making Ecosport in five locations around the world. And it is going to be most popular vehicle worldwide. So it (The launch) is very important launch for us".
He said Ford is making long-term commitments on strategies in rolling out products and currently is on a "positive path" on its growth.
"We are number one brand in United States and number two in all Americas. In Europe we are the fastest growing brand. We have made tremendous commitment in terms of man and money investments", he said.
Asked about the company's focus on its Asia-Pacific operations, Mulally said the management has not made any specific time frame on reaping profits, but expects a
significant revenue to be contributed from this region.
"Clearly, in the next few years,it (Asia Pacific region) is going to be a major contributor to Ford. I think in four-five years, 40 percent of revenue will come from Asia Pacific. This is the largest growing region in the world", he said.
Currently, Ford has garnered about three per cent market share in the Asia Pacific region. Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
