LT Foods to invest $20 mn for branding, expansion in Europe

A shopkeeper arranges signs with prices on bags of rice at a shop in Mumbai March 19, 2009. Indian inflation headed towards zero in early March and analysts tipped it would soon turn negative, opening the way for the Reserve Bank of India to cut interest rates further to prop up demand and growth. The wholesale price index, India's most widely watched inflation measure, rose 0.44 percent in the 12 months to March 7, sharply lower than the previous week's 2.43 percent and below a forecast of 0.89 percent in a Reuters poll. REUTERS/Arko Datta (INDIA BUSINESS FOOD DRINK) - RTXCYWA

Trade

• Watchlist
• Portfolio
• Message
• Set Alert

 

 

Choose Stock Exchange: BSE LIVE NSE LIVE

26 Aug, 2025 12:21

Volume

Todays L/H

More

×

Leading basmati rice firm LT Foods today will invest USD 20 million for branding and expansion in Europe, as it eyes a six times increase in sales from the branded segment over the next four years.

The company is extensively working on expanding its geographical footprints and product portfolio in these markets and plans to invest USD 20 million with increased sales from the current 5,000 tonnes to 30,000 tonnes in the branded segment over the next four years, it said in a statement.

LT Foods, which sells basmati rice under Daawat brand, has been focusing on Europe as the next growth region and has recently opened a new plant in Rotterdam, Netherlands to cater to both Europe and UK.

"In the next two years we are eyeing to gain 5 per cent market share in the branded segment of this region with distribution expansion and continuous brand investments. This will help to take the growth to the next level and achieve the aspired targets," LT Foods Chairman Vijay Kumar Arora said in a statement here.

It will also introduce new packaging across all its Daawat rice variants for a fresh shelf presence by March 2018 in the region.LT Foods to invest $20 mn for branding, expansion in Europe

Mumbai, Dec 1 (PTI) Leading basmati rice firm LT Foods today said it will be investing USD 20 million for branding and expansion in Europe, as it eyes a six times increase in sales from the branded segment over the next four years.

The company is extensively working on expanding its geographical footprints and product portfolio in these markets and plans to invest USD 20 million with increased sales from the current 5,000 tonnes to 30,000 tonnes in the branded segment over the next four years, it said in a statement.

LT Foods, which sells basmati rice under Daawat brand, has been focusing on Europe as the next growth region and has recently opened a new plant in Rotterdam, Netherlands to cater to both Europe and UK.

"In the next two years we are eyeing to gain 5 per cent market share in the branded segment of this region with distribution expansion and continuous brand investments. This will help to take the growth to the next level and achieve the aspired targets," LT Foods Chairman Vijay Kumar Arora said.

It will also introduce new packaging across all its Daawat rice variants for a fresh shelf presence by March 2018 in the region.

The company which has presence in 65 countries, clocked a consolidated revenue of Rs 3300 in financial year 2016-17. PTI DS DSK

The company which has presence in 65 countries, clocked a consolidated revenue of Rs 3300 in financial year 2016-17.