International Women's Day: 5 Reasons Why Women Are Traveling More—and Smarter—Than Ever

Women are redefining travel—embracing adventure, culture, and self-care their way.

International Women's Day on March 8 is the perfect time to celebrate how women are redefining travel. Whether it’s a solo escape, a girls’ trip, or a family vacation, women today are seeking adventure, culture, and self-care—and they’re doing it on their own terms.

A recent trend by Pickyourtrail reveals that women aren’t just planning their own trips; they’re also making travel decisions for their families and groups. They’re smart budgeters, knowing when to indulge in luxury and when to cut back. With an average travel spend of Rs 1.6 lakh per trip, they see travel not just as a getaway, but as an investment in themselves.

Destinations like Japan, Norway, and Bali top their list, reflecting a growing love for luxury, adventure, and cultural exploration. But this shift is about more than just travel—it’s about confidence, freedom, and personal growth.

As we celebrate Women's Day 2024, let’s explore why women are traveling more, smarter, and with greater purpose than ever before!

1. Taking Charge of Travel Planning
Gone are the days when travel decisions were left to others. 69.8% of female travelers now actively personalize their trips—choosing boutique stays, crafting seamless itineraries, and prioritizing experiences that align with their interests.

2. Balancing Budgeting & Luxury
Women have mastered the art of smart spending—knowing when to splurge on luxury stays and gourmet dining while saving with authentic local stays and cost-efficient transport. This balance allows them to enjoy premium travel without breaking the bank.

3. Seeking Meaningful & Immersive Travel
Today’s female travelers aren’t just sightseeing; they’re immersing themselves in local cultures—from shopping in vibrant marketplaces to savoring regional cuisines, participating in traditional festivals, and uncovering historical landmarks.

4. Embracing Travel as Self-Care
For many women, travel is more than an escape—it’s an investment in well-being. Whether it’s a Bali spa retreat, a nature-infused digital detox, or a rejuvenating Nordic sauna experience, self-care is now an essential part of their journeys.

5. Maximizing Experiences in Less Time
With busy schedules, women are making the most of shorter trips. 51.7% prefer 5-7 day vacations packed with adventure, culture, history, and relaxation—proving that quality matters more than quantity when it comes to travel.

From spontaneous getaways to carefully planned itineraries, women today are seeking flexibility, unique experiences, and deeper cultural connections. This Women’s Day, let’s celebrate how they are breaking barriers, embracing independence, and exploring the world—on their own terms.