Xiaomi partners with Sonu Sood to highlight Redmi Note 14 Pro+ 5G durability

Redmi Note 14 Pro Plus

Xiaomi India has collaborated with Bollywood actor and philanthropist Sonu Sood to showcase the durability of the newly launched Redmi Note 14 Pro+ 5G. The campaign features Sood testing the smartphone’s strength through a fitness challenge, where he performs pull-ups with the device bearing his weight, demonstrating its resilience.

The Redmi Note 14 Pro+ 5G is part of Xiaomi’s Redmi Note series and emphasizes durability along with its technological features. The device is equipped with Corning® Gorilla® Glass Victus 2, an IP68 rating, and IP69 support, designed to handle challenging conditions and regular wear and tear.

Suraksha R, Director of Marketing at Xiaomi India, stated that durability is a key priority for customers. Highlighting the collaboration, she noted that Sonu Sood, known for strength and perseverance, was an apt choice to represent the campaign.

Sonu Sood expressed his enthusiasm about the partnership, saying the Redmi Note 14 Pro+ 5G reflects the strength required to tackle everyday challenges. He emphasized that the phone’s durability aligns with his commitment to fitness and resilience.

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The campaign aligns with the Redmi Note 14 Series’ strong performance in India. Since its launch, the series has generated ₹1000 crore in revenue within just two weeks, showcasing significant customer demand and trust.

The Redmi Note 14 Pro+ 5G is engineered to cater to users seeking a balance of performance and durability. By partnering with Sonu Sood, Xiaomi India aims to highlight the phone’s capabilities in a relatable and engaging manner.

Customers can purchase the Redmi Note 14 Pro+ 5G through Xiaomi’s official website, online retailers, and select offline stores. Further details about pricing and availability can be found on Xiaomi India’s website. The campaign underscores Xiaomi’s focus on combining innovative technology with user-centric features.