Crypto investment app CoinDCX launched CoinDCX Prime on June 6 to offer personalised investment services to High-Net-Worth Individuals (HNIs), family offices, and institutional investors at a time when the sector is significant inflows coming from these segments.
The offering will cater to investors with an investment volume of Rs 50 Lakhs and above. Prime members will receive personalized investment solutions and seasoned key account managers. This will be service layer that will sit on top of existing offerings like the trading fee discounts under the VIP program and large orders execution through the OTC desk.
Minal Thukral, Head of Strategy and Growth, CoinDCX said, "Over 1.5 crore Indian investors trust CoinDCX for their crypto journey. We are glad to witness the same level of trust and interest from HNIs. We've onboarded over 100 institutional investors, 2,500+ HNI clients, and serve over 25 family offices already. There is significant demand from this category of investors, which is why we are launching Prime Services.”
CoinDCX projected $100 million AUM by 2025.
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