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The Sales Strategy That Left 52-Yr-Old Retail Giant Bed Bath & Beyond Bankrupt

US retail giant Bed Bath & Beyond which is well-known for its home goods has filed for bankruptcy protection. The 52-year-old company, which has withstood recessions, a pandemic, and the emergence of e-sellers, had been struggling for a while - all due to one sales strategy that they implemented in 2019. Watch to know what this is.

first published: Apr 24, 2023 07:33 pm

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