Bikaji, a member of the Haldiram family, is leveraging its Bikaner Bhujia heritage with expansion into emerging snacks such as Namkeen and Western varieties. It is also venturing into new categories like Quick Service Restaurants (QSR) and frozen foods, aiming to boost market share both domestically and in exports, while strengthening its pan-India presence in focus markets.
first published: Jan 6, 2025 12:10 pm
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